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§ Private Profile · Denver, CO, USA
B2B SaaS platform for building, managing, and scaling referral, affiliate, and partner marketing programs for e-commerce and SaaS.
Ambassador is a Royal Oak, Michigan-based software company that provides a business-to-business platform for building, managing, and scaling referral, affiliate, partner, and influencer marketing programs. The enterprise software-as-a-service platform automates the complex tracking of customer referrals and the distribution of loyalty rewards to drive word-of-mouth customer acquisition across digital channels. Prior to its initial 2018 acquisition by West Corporation, the company raised approximately $3 million in early-stage venture funding to develop its relationship marketing infrastructure. Following a 2020 spin-out transaction to an independent investment group, the standalone entity continues to serve a diverse enterprise client base that has historically included major consumer and technology brands such as Zillow, HughesNet, PayPal, and Spotify. The platform primarily targets mid-market companies and large e-commerce brands seeking scalable partnership networks. Ambassador was originally founded in 2010 by Jeff Epstein.
Ambassador has raised $68.4M across 7 funding rounds.
Ambassador has raised $68.4M in total across 7 funding rounds.
Ambassador has raised $68.4M across 7 funding rounds. Most recently, it raised $7.0M Other Equity in December 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 29, 2025 | $7M Venture Round | — | John Larson, Paul Stahura, Archibald COX JR., Cliff Monlux, James Lapic, Ventureus | Announced |
| Nov 28, 2022 | $1.4M Venture Round | Molly Otter | — | Announced |
| Aug 31, 2022 | $20M Venture Round | Philine Huizing | — | Announced |
| Aug 1, 2022 | $20M Series U | Insight Partners | — | Announced |
| Oct 20, 2020 | $18M Series B | Philine Huizing | — | Announced |
| Jun 1, 2015 | $2M Series A | Arthur Ventures | — | Announced |
| Jun 1, 2011 | $18K Seed | — | — | Announced |
Ambassador is a Seattle-based technology company that provides an AI-powered customer engagement platform, centered on its AI companion Hiro, to drive real-time feedback, referrals, loyalty programs, and personalized customer interactions for brands.[1][2][5] It serves businesses seeking to transform customer conversations into actionable growth through automated referral marketing, incentive management, and retention tools, solving challenges like fragmented engagement, low conversion from feedback, and inefficient reward systems with full-funnel automation starting at $300/month for basic plans up to enterprise tiers.[2][5] The company reports $10-25M in revenue, 20-49 employees, and has raised $6.6M across 4 funding rounds, indicating steady growth in the martech space.[1]
Ambassador Software, headquartered at 2212 Queen Anne Ave N in Seattle, Washington, operates in the data collection and internet portals industry with a phone number of (206) 209-0788 and website getambassador.com.[1] While specific founding year, founders, or early traction details are not detailed in available sources, the company has evolved into a referral marketing specialist, emphasizing AI-driven innovation like Hiro to redefine brand-customer engagement from voice to action and connection to conversion.[2][5] Key milestones include securing $6.6M in total funding across 4 rounds, with the most recent under $5M, supporting its expansion in AI-powered tools for feedback and incentives.[1]
Ambassador stands out in the martech landscape through these key strengths:
Ambassador rides the wave of AI-driven martech and customer-centric commerce, where real-time personalization and trust-based interactions (e.g., referrals as "currency of modern commerce") address rising demands for authentic engagement amid fragmented digital touchpoints.[2][5] Timing aligns with post-pandemic shifts toward automated, data-synced platforms that turn feedback into revenue, fueled by market forces like enterprise needs for secure, compliant incentive systems and the growth of multi-channel commerce.[1][5] It influences the ecosystem by enabling brands to scale customer advocacy, boost loyalty, and optimize incentives, competing with generic tools through specialized HiroAI flows that enhance retention and conversion for tens of thousands of potential users in cloud-adaptive environments, though distinct from pure developer infrastructure players.[3][5]
Ambassador is poised to expand HiroAI's role in automating full customer lifecycles, capitalizing on AI martech trends like predictive personalization and unified incentives amid growing enterprise adoption. Evolving privacy regulations and omnichannel commerce will shape its path, potentially amplifying influence through deeper integrations and larger funding to capture more of the $10-25M revenue segment. As brands prioritize feedback-to-action loops, Ambassador's focus on trust and speed positions it to lead in scalable, AI-orchestrated growth, building on its $6.6M funding momentum.[1][2][5]
Ambassador has raised $68.4M in total across 7 funding rounds.
Ambassador's investors include John Larson, Paul Stahura, Archibald Cox Jr., Cliff Monlux, James Lapic, VentureUs, Molly Otter, Philine Huizing, Insight Partners, Arthur Ventures.