Amaryllis is a technology company.
Amaryllis has raised $10.0M across 1 funding round.
Amaryllis has raised $10.0M in total across 1 funding round.
Amaryllis has raised $10.0M in total across 1 funding round.
Amaryllis's investors include BDC Venture Capital, FINTOP Capital.
Amaryllis Payment Solutions is a fintech company that builds a modular, cloud-based SaaS platform for payment facilitation, enabling businesses to embed payments, manage merchant lifecycles, and handle complex transactions like onboarding, split payments, and payouts.[1][2][3] It serves payment facilitators, marketplaces, ISVs, ISOs, enterprises, SaaS companies, and acquiring banks across industries such as eCommerce, retail, grocery delivery, ticketing, and travel, solving the problem of repeatedly building custom payment systems in-house.[1][2] The platform processes $3 billion in annual payments, supports 10,000 active merchants, handles 60 billion billing events, and integrates with 50+ third parties, demonstrating strong growth momentum.[2]
Amaryllis was founded in 2011 in Fort Lauderdale, Florida, by CEO & Co-Founder Ori Hay and Adi (likely Adi Hay or similar), who drew from their combined 60+ years of payment processing and Big 4 consulting experience.[1][2][3] The idea emerged after they observed companies repeatedly reinventing the same payment infrastructure, prompting them to create a reusable technology stack with built-in best practices.[2] Early traction built on this insight, evolving into a pure-play payment facilitation platform that supports advanced models for financial institutions and software firms, with Ori Hay noting they developed it "10 years before anyone thought they would be fully valued."[2]
Amaryllis rides the explosion of embedded finance and platform economies, where marketplaces, SaaS, and enterprises need seamless payment orchestration amid rising eCommerce and digital transaction volumes.[1][2] Timing aligns with regulatory shifts favoring payment facilitators (e.g., Visa/Mastercard programs) and the shift from legacy processors to agile, API-first solutions, enabling faster monetization without heavy infrastructure builds.[2] Market forces like fintech disruption (competitors include Infinicept, PayEngine, Bolt) favor Amaryllis's specialized stack, which empowers vertical SaaS and ISVs to compete in high-growth sectors.[1] It influences the ecosystem by accelerating payment adoption for non-financial firms, reducing barriers for startups, and standardizing complex flows like splits and payouts.[3]
Amaryllis is poised to expand as embedded payments permeate more industries, potentially scaling beyond current metrics through deeper FI partnerships and global reach. Trends like AI-driven fraud prevention, real-time payouts, and Web3 integrations will shape its evolution, while competition from broader fintechs tests its niche dominance. Its influence may grow by powering next-gen platforms, solidifying its role as the go-to stack for payment innovation—echoing the founders' foresight in preempting this $3B+ processing powerhouse.[2]
Amaryllis has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series B in May 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2022 | $10.0M Series B | BDC Venture Capital, FINTOP Capital |