Amara Partners

Amara Partners operates as a private equity firm, providing growth capital and strategic support to mid-market, founder-led businesses. The firm specializes in facilitating institutionalization, business transformation, innovation, and change management within its portfolio companies. Amara Partners extends beyond traditional investment by offering expertise and resources designed to foster sustainable growth and operational excellence across various sectors including consumer, financial services, healthcare, and technology.

The firm was founded in 2023 by Parag Shah and Piyush Soonee. Shah, who previously served as Managing Partner at Mahindra Partners, along with Soonee, leveraged over four decades of combined experience from their tenure at the Mahindra Group. Their shared insight stemmed from a recognition of the need for holistic support:beyond just capital:to help promising mid-sized enterprises professionalize and scale effectively.

Amara Partners caters to growth-stage, founder-led companies seeking to institutionalize and expand their operations. The firm's overarching vision is to "Invest. Institutionalize. Build Everlasting Businesses," guiding its approach to nurturing robust, resilient enterprises. They focus on delivering strategic assistance and practical resources that empower entrepreneurs to navigate growth challenges and establish long-term value.