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§ Private Profile · Evanston, IL, USA
SaaS provider offering cloud-based A/B and multivariate testing, targeting, and personalization software for digital marketers and e-commerce.
Amadesa is an Evanston, Illinois-based technology enterprise that provides cloud-based website testing, predictive targeting, and personalization software for digital marketers and e-commerce companies. The organization operates a business-to-business software-as-a-service subscription model, delivering a customer experience suite that facilitates A/B testing, multivariate testing, and advanced audience segmentation. Utilizing these digital marketing and content optimization tools, enterprise website operators can systematically analyze user behavior, personalize promotional campaigns, and improve online conversion rates. Throughout its independent operational history, the software developer raised $7.4 million in venture capital funding across multiple financing rounds from institutional investors including DFJ Portage Ventures. The standalone brand was phased out after being acquired by the digital engagement company LivePerson in October 2012, which integrated the proprietary technology into its own platform. Amadesa was originally founded in 2005 by technology entrepreneur Eli Shapira.
Amadesa has raised $12.0M across 2 funding rounds.
Amadesa has raised $12.0M in total across 2 funding rounds.
Amadesa was an enterprise SaaS company offering an integrated suite for testing, targeting, and automated content delivery to optimize online customer experiences.[1][2][3] Its Customer Experience Suite helped online businesses maximize revenues, boost customer engagement, and improve conversions through end-to-end testing and personalization tools, serving sectors like e-commerce and digital marketing.[1][2][4] Founded in 2005 and based in Israel with U.S. operations in Evanston, Illinois, Amadesa raised $12.8M before being acquired by LivePerson in 2012, marking the end of its independent growth phase.[1][2]
Amadesa emerged in 2005 as a pioneer in SaaS for website optimization, initially positioning itself as the first to deliver dynamic personalization and conversion-boosting tools.[1][2] Operating from Israel, it developed its core technology amid the early rise of web analytics and A/B testing, with U.S. headquarters in Evanston, Illinois.[2][5] Key early traction came from its focus on relevance targeting, leading to $12.8M in total funding across rounds, including a $5.4M recent raise noted in profiles.[1][2] A pivotal moment arrived in May 2012 when LivePerson acquired its technology and IP in an all-cash deal, integrating Amadesa's innovations into a larger customer engagement platform.[1]
Amadesa's standout features centered on early SaaS innovation for web personalization:
Amadesa rode the early 2000s wave of web analytics and personalization, coinciding with the explosion of e-commerce and the need for data-driven site optimization post-dot-com recovery.[1][2] Its timing was ideal as businesses sought tools to turn static websites into conversion engines, influencing the shift toward AI-enhanced customer experiences now dominated by players like Bloomreach and SiteSpect.[1] Market forces like rising online traffic and ROI pressures favored its solutions, helping shape the digital optimization ecosystem—its 2012 acquisition by LivePerson amplified these capabilities, embedding them into conversational commerce tools that power modern martech stacks.[1][4]
Post-acquisition, Amadesa's tech lives on within LivePerson, evolving with AI-driven personalization amid trends like real-time engagement and omnichannel retail.[1] Expect its legacy to influence next-gen tools tackling cookieless tracking and privacy-focused targeting, as martech consolidates around integrated suites. Its pioneering role underscores how early movers in SaaS testing laid groundwork for today's $10B+ optimization market, positioning acquired assets for sustained impact in customer-centric digital strategies—echoing its original mission to transform static sites into revenue dynamos.[1][2]
Amadesa has raised $12.0M across 2 funding rounds. Most recently, it raised $7.0M Series B in October 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2011 | $7M Series B | Gemini Israel Ventures, Viola Growth | Viola Ventures | Announced |
| Dec 1, 2007 | $5M Series A | — | Viola Ventures | Announced |
Amadesa has raised $12.0M in total across 2 funding rounds.
Amadesa's investors include Gemini Israel Ventures, Viola Ventures.