
Amadeo
Financial History
Leadership Team
Key people at Amadeo.
Frequently Asked Questions
Who founded Amadeo?
Amadeo was founded by Katya Kohen (Co-Founder, CEO).

Key people at Amadeo.
Amadeo was founded by Katya Kohen (Co-Founder, CEO).
Amadeo was founded by Katya Kohen (Co-Founder, CEO).
Amadeo Global is a New York-based investment firm founded in 2019 that specializes in providing tailored capital solutions to founder-led small and medium-sized businesses and specialty finance companies globally. Its mission is to empower companies by delivering customized financing strategies that help them scale, enhance liquidity, and achieve long-term growth. The firm operates at the intersection of credit, structured finance, and strategic partnerships, offering diverse investment solutions such as corporate private investments, asset-backed securities, and joint ventures. Key sectors include software, SaaS, consumer, fintech, manufacturing, healthcare, and financial services. Amadeo Global plays a significant role in the startup and SME ecosystem by enabling access to flexible capital and supporting transformational growth for businesses that may be underserved by traditional financing[1][2][3].
Amadeo Global was established in 2019 in New York, inspired by Amadeo P. Giannini, the progressive early 20th-century banker who founded Bank of Italy (later Bank of America) and supported underserved communities and pioneering entrepreneurs like Walt Disney and Hewlett-Packard. The firm’s founding partners include Diego Berrio (Co-Founder and Head of Investments), Katya Kohen (Partner), and Wonchang Choi (Partner and Principal). Since its inception, Amadeo has evolved to focus on providing bespoke capital solutions to founder-led businesses, emphasizing control and minority investments, and expanding its reach through structured finance and joint ventures[1][5].
Amadeo Global rides the growing trend of alternative financing solutions for SMEs and founder-led companies that traditional banks often overlook. The timing is critical as startups and mid-market companies increasingly seek flexible capital structures beyond conventional equity or debt. Market forces such as fintech innovation, evolving credit markets, and demand for structured finance products favor Amadeo’s approach. By providing bespoke capital solutions and partnering with specialty lenders, Amadeo influences the broader ecosystem by expanding access to growth capital, fostering innovation, and supporting underserved segments in the U.S. and global markets[1][2][3].
Looking ahead, Amadeo Global is positioned to deepen its impact by expanding its investment footprint in emerging sectors like fintech and SaaS, while continuing to innovate in structured finance solutions. Trends such as digital transformation, increased demand for private credit, and evolving regulatory landscapes will shape its journey. The firm’s influence is likely to grow as it helps more founder-led businesses navigate complex financial environments, potentially becoming a key player in democratizing access to capital for SMEs globally. This aligns with its founding inspiration to support underserved communities and pioneering entrepreneurs, continuing the legacy of Amadeo P. Giannini[1][2][5].
Key people at Amadeo.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Oct 1, 2023 | Grubbly Farms | $9.0M Series A | — | Change Ventures, Cyberlaunch, Overline VC, Starta Accelerator, TMV, Kyle Porter |
| Sep 1, 2023 | Giftpack | $4.0M Seed | — | Hyphen Capital, Starta Accelerator, Umami Capital, UpHonest Capital, Shao-Hua Nick Wu |
| Apr 1, 2023 | Monetization Solutions, Inc. | $4.0M Seed | — | Change Ventures, Karma Ventures, Overline VC, Shorewind Capital, Starta Accelerator |
| Jul 1, 2020 | Grubbly Farms | $3.0M Seed | — | Change Ventures, Overline VC, Starta Accelerator, TMV |
| Aug 1, 2018 | FastBuy | $130K Seed | — | Starta Accelerator |
| Jan 1, 2018 | Botscape | $130K Seed | — | Starta Accelerator |