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Key people at Aluvii.
Based in Lehi, Utah, Aluvii is a software-as-a-service company that develops a cloud-based business management platform designed for the amusement and leisure industry. The enterprise software system consolidates point-of-sale operations, event booking, ticketing, digital waivers, food and beverage management, human resources, and inventory tracking into a single centralized application. The B2B platform serves various entertainment venues, including waterparks, family entertainment centers, trampoline parks, ski areas, zoos, and aquariums. To expand its industry presence, the organization recently showcased its technology at the International Association of Amusement Parks and Attractions (IAAPA) Expo in Orlando. Operating with a core team of approximately 12 to 19 employees, the private company has secured $148,000 in early funding and currently generates an estimated $10.5 million in annual revenue. Aluvii was originally founded in 2014 by Chris Black, Robert Brinton, and Scott Brinton.
Aluvii is a B2B SaaS company providing an all-in-one cloud-based business management and ERP platform tailored for amusement and leisure businesses, including amusement parks, water parks, family fun centers, zoos, aquariums, and more[1][2][3][5][6]. It builds comprehensive tools for POS, ticketing, e-commerce, event and party bookings, memberships, inventory management, employee scheduling, time clocks, access control, and reporting—all accessible remotely via any internet-connected device to streamline operations, reduce hardware needs, and cut costs[3][5][6]. Serving owners and operators frustrated by legacy software's limitations, Aluvii solves fragmented systems by consolidating everything into an intuitive, affordable platform that boosts efficiency, profitability, and scalability, with integrations like payments generating 30-40% of its revenue[2][4][7].
Founded in 2014 and headquartered in Lehi, Utah, Aluvii emerged from the frustrations of ambitious waterpark and fun center owners trapped by outdated software that hindered effective business management[1][2]. Led by CEO Robert Brinton, who has driven key partnerships like with payment provider Sola, the company was built by amusement industry experts aiming to create a single, revolutionary solution[1][4]. Early traction came from addressing real pain points—combining experience with determination to deliver a cloud-based platform that quickly proved superior in ease, features, and cost, evolving to serve a broad range of leisure businesses while continuously incorporating customer feedback[2].
Aluvii rides the wave of cloud-native SaaS transformation in niche verticals like entertainment and hospitality, where operators demand mobile-first, integrated tools amid rising digital expectations post-pandemic[2][3][5]. Timing aligns with amusement industry's recovery and digitization push—legacy on-premise systems lag in scalability and UX, while market forces like labor shortages and e-commerce growth favor affordable, all-in-one platforms that minimize hardware and enable global expansion via payments[4][6][7]. By influencing the ecosystem through specialized efficiency gains, Aluvii helps venues like family fun centers compete via better customer experiences, faster onboarding, and data-driven decisions, potentially setting standards for leisure tech amid trends in contactless operations and AI-enhanced management[3][7].
Aluvii is poised for accelerated growth by deepening PayFac capabilities and global scaling, capitalizing on its 11-50 employee agility to add features like AI analytics or expanded hardware integrations amid booming leisure demand[1][4]. Trends in omnichannel payments, remote ops, and sustainability-focused parks will shape its path, evolving its influence from niche disruptor to essential backbone for 1,000+ venues. As cloud adoption surges, expect partnerships and acquisitions amplifying its revenue model—reinforcing its origin as the fix for trapped operators, now empowering an entire industry's digital leap.
Key people at Aluvii.
