Alta Global Group - fka MMA Group

Based in Sydney, Australia, Alta Global Group develops technology platforms and structured training programs designed to increase consumer participation in mixed martial arts and combat sports. The publicly traded enterprise operates a B2B2C business model that provides gym management software and premium training camps, such as the 20-week Warrior Training Program, to help independent facilities monetize underutilized time. Alta Global Group raised approximately $3.8 million during its 2024 initial public offering on the NYSE American exchange and currently serves a network of over 500 partner gyms worldwide. The organization's advisory board, investor base, and strategic partners include prominent industry figures such as Conor McGregor, John Kavanagh, Daniel Cormier, and 24 Hour Fitness founder Mark Mastrov. Originally operating under the name Wimp 2 Warrior, the company was founded in 2013 by Nick Langton and Richie Cranny.