ALR

Associated Lighting Representatives (ALR) operates as an agency representing manufacturers of lighting products and control systems. The company facilitates the distribution and specification of a wide array of illumination technologies, providing comprehensive services that include customer support for new orders, shipment tracking, and return authorizations. Additionally, ALR offers quotation and bidding services, alongside crucial design support such as lighting layouts, specification assistance, and control system startups.

ALR began its operations in 1961 as a two-person firm, initially representing a small number of lighting manufacturers. The company's foundation was built on a commitment to exceptional customer service and business integrity, a philosophy that continues to shape its culture. Over six decades, ALR has expanded its reach significantly, now covering territories across Northern Nevada, Central California, Oregon, and Southern Washington.

The company serves a broad clientele, including electrical distributors, contractors, and design professionals, assisting them in selecting and implementing lighting and control solutions. ALR’s long-term vision centers on sustaining its growth by continuously expanding its product offerings and geographic footprint, while upholding its core values of service excellence and integrity in a dynamic market.