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Based in Berlin, Germany, alphin is a marketing automation platform that provides local physical businesses with centralized software to manage customer lifecycles, social media content, targeted advertising campaigns, and local influencer partnerships. The company serves over 1,000 customers across Germany, Austria, and the United Kingdom, with 80% of its client base operating within the hospitality sector. Operating on a B2B SaaS subscription model, the enterprise generates a mid-7-figure annual recurring revenue by replacing expensive traditional agency services for small merchants. The firm has secured $6.11 million in total venture capital funding, which includes a €6 million Series B round led by Scale Capital alongside Wille Finance, HV Capital, and Partech. Originally launched under the name Freachly before rebranding to reflect its broader software capabilities, alphin was founded in 2017 by Lukas Krieger, Steffen Allesch, and Mario Geiß.
alphin has raised $3.0M across 1 funding round.
alphin has raised $3.0M in total across 1 funding round.
alphin has raised $3.0M in total across 1 funding round.
alphin's investors include Scale Capital.
Alphin is a Berlin-based technology company founded in 2017 that builds a comprehensive SaaS marketing platform for local businesses, automating customer lifecycle management across online reviews, social media, local influencer partnerships, and targeted advertising.[1][2][3] It serves small and medium-sized local enterprises in Europe (primarily Germany, Austria, UK, and Israel), enabling them to grow online without specialized marketing expertise by centralizing tools into an affordable, automated suite.[2][3] With over 80 employees, 6 products, 1000+ customers, and 7-figure ARR, alphin demonstrates strong growth momentum, expanding internationally from Vienna and London while formerly operating as Freachly.[1][2][3]
Alphin emerged in 2017 in Berlin, Germany, from the recognition that digital marketing—driven by Instagram, influencers, and the internet—offered massive growth potential for local businesses, but lacked accessible software solutions.[1][2] Founders, a team of digital natives who "grew up with Instagram, influencers, and the internet," started with a flagship SaaS product automating influencer marketing to connect local entrepreneurs with nearby influencers, addressing a key gap for small businesses.[2] Early traction came from this No.1 product, leading to rapid evolution: by 2020, the team grew to 50+ from 20 nations, launched 4 products including Instagram account management and 360 software, and expanded to Vienna, London, and Tel Aviv amid crisis opportunities like hiring during downturns.[2] Pivotal moments included partnerships with investors like Partech and Scale Capital, fueling product development across Germany and a shift toward a full platform for online success.[2][4]
(Note: References to a separate IT consulting "Alphin GmbH" appear unrelated, as core sources describe the marketing platform.[4])
Alphin rides the local digital marketing boom, where platforms like Instagram and influencers have shifted consumer discovery from physical locations to online, creating unprecedented growth for small businesses amid e-commerce acceleration post-pandemic.[2] Timing is ideal: rising demand for automated tools in fragmented local markets (e.g., Southeast Asia/U.S. expansion interest via accelerators) aligns with SaaS democratization, enabling non-tech-savvy owners to compete.[1] Market forces like affordable cloud tech and influencer economies favor alphin, influencing the ecosystem by empowering 1000+ underserved locals—boosting engagement, conversions, and sustainable scaling in a €100B+ digital ad space dominated by giants like Google/Facebook.[3] It humanizes tech for "local-loving" enterprises, fostering entrepreneurial ecosystems in Europe and beyond.[2]
Alphin is poised to dominate local SaaS marketing with platform expansion, targeting U.S./Asia via scalability tests and accelerators while adding AI-driven features for reviews/ads.[1][2] Trends like hyper-local influencer AI, Web3 social tools, and zero-party data will shape its path, potentially tripling ARR as remote work sustains suburban business digitization. Its influence may evolve from European leader to global enabler, arming "every local business" for online dominance—proving software truly levels the digital playing field.[2][3]
alphin has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Series B in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $3M Series B | — | Scale Capital | Announced |
