Alphagreen Group is a technology company.
Alphagreen Group has raised $4.4M across 3 funding rounds.
Alphagreen Group has raised $4.4M in total across 3 funding rounds.
Alphagreen Group has raised $4.4M in total across 3 funding rounds.
Alphagreen Group's investors include Pareto Holdings, TrueSight Ventures, Ilya Kondrashov, Will Armitage, Shaan's All Access Fund, Michael Birch, Xochi Birch.
Alphagreen Group is a London-based technology and e-commerce company specializing in the cannabis and wellness sector, operating Europe's largest online marketplace for CBD and alternative healthcare products via alphagreen.io.[1][2][3][4] It serves consumers seeking high-quality, non-psychoactive CBD products (e.g., oils, gummies) in the UK and medical cannabis through import and distribution to German pharmacies, while also providing B2B services like analytics dashboards, SEO/PPC marketing via its NUOPTIMA agency, and business intelligence to over 150 global brands.[1][2][3][4] The asset-light, tech-driven model generates diversified revenue from transactions, recurring services, and its own wellness brands, achieving $16.5 million in revenue with 11-50 employees and rapid growth—listing 2,500+ products in under two years.[2][3]
Backed by investors like Enexis and West Creek, it simplifies access to certified wellness products for issues like sleep, pain, and anxiety, often compared to "The Hut Group of Cannabis."[2][4]
Founded in 2019 by Alexej Pikovsky and Viktor Khliupko, Alphagreen emerged from their shared passion for health, wellness, and technology amid a fragmented CBD market.[2][3][4] Pikovsky, with expertise in investment, finance, emerging markets, and private equity, identified a gap for trustworthy CBD products beyond basic oils and vapes to address psychological and physiological needs.[3][4][5] He partnered with Khliupko, an e-commerce development expert with a background in tech and personal interest in exercise and meditation, connected through mutual friends in Dusseldorf.[4]
Their idea crystallized from discussions on helping Europeans access top wellness and medical cannabis products, leading to a UK-focused curated marketplace and German pharmacy distribution.[1][4] Early traction was swift: within two years, it became Europe's largest CBD marketplace with 150+ brands, featured in Forbes, Financial Times, and others, fueled by organic traffic and data-driven insights.[2]
Alphagreen rides the explosive growth of the cannabis and wellness tech trend, capitalizing on regulatory shifts legalizing non-psychoactive CBD in the UK/EU and medical cannabis in Germany.[1][2][4] Timing aligns with rising consumer demand for alternative healthcare amid post-pandemic focus on sleep, anxiety, and pain relief, positioning it as a data-rich aggregator in a fragmented $multi-billion market.[2][3][4] Market forces like e-commerce acceleration and B2B analytics needs favor its tech platform, which mirrors scalable models like The Hut Group while influencing the ecosystem through brand incubation, distribution networks, and insights that standardize product discovery and scaling for 150+ global players.[2][5]
Alphagreen is poised for international expansion via acquisitions, leveraging its €10M valuation (from 2023 crowdfunding), distribution channels, and data moat to capture scaling wellness brands and enter new EU markets.[2][5] Trends like AI-driven personalization in health tech and further cannabis deregulation will amplify its growth, potentially evolving it into a full-stack platform dominating B2B services and private-label wellness. As Europe's CBD gateway, its influence could reshape fragmented supply chains, delivering sustained momentum for investors and consumers alike—building directly on its founder-driven mission to simplify global wellness access.[1][2][4][5]
Alphagreen Group has raised $4.4M across 3 funding rounds. Most recently, it raised $3.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2021 | $3.0M Seed | Pareto Holdings, TrueSight Ventures, Ilya Kondrashov, Will Armitage | |
| Oct 1, 2020 | $780K Seed | Shaan's All Access Fund, TrueSight Ventures, Michael Birch, Xochi Birch | |
| Feb 1, 2020 | $650K Seed |