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§ Private Profile · 228 E 45th St Suite 9A New York, NY 10017, USA
Neurotechnology company developing a mental training app and EEG headband using neurofeedback and music for athletic performance.
Alphabeats is an Eindhoven, Netherlands-based neurotechnology company that develops a wearable electroencephalogram headband and mobile application designed to adjust music in real time based on user brainwaves. Built upon audio neurofeedback intellectual property originally developed by Philips, the combined hardware and software platform targets professional athletes and high-performance individuals seeking improved mental focus, deep relaxation, and athletic recovery. The enterprise raised €1.5 million in seed funding from venture capital firms including DeepTechXL and LUMO Labs, while partnering with BrainBit to manufacture its core hardware components. Prior to filing for bankruptcy in late 2024, the company expanded its commercial operations to Los Angeles and formed a performance collective featuring Olympic tennis medalist Austin Krajicek as a founding member. Operating under a direct-to-consumer and business-to-business subscription model, Alphabeats was founded in 2019 by Han Dirkx and Jur Vellema.
Alphabeats has raised $1.0M across 1 funding round.
Alphabeats has raised $1.0M in total across 1 funding round.
Alphabeats has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $1M Seed | DeepTechXL, Andy Lürling | — | Announced |
Alphabeats is a deep-tech startup founded in 2019 that builds a mental performance training platform using neurofeedback technology combined with personalized music playlists.[1][2][3] It monitors brain activity via compatible EEG headbands (e.g., Muse 2, Muse S, BrainBit) to provide real-time feedback, helping users boost focus, manage stress, improve sleep, and enhance recovery—primarily targeting athletes and high-achievers.[1][2][4] The platform solves the problem of time-consuming traditional mental training by offering short 8-12 minute sessions integrated into daily routines, with proprietary algorithms that adapt music to stimulate alpha brainwaves for a calm, focused "flow" state.[1][3][4][7] Revenue comes from subscriptions and headband sales, with over $4M in funding including a Series A round, showing strong growth momentum as it expands into North America.[1][2][4]
Alphabeats emerged in 2019 from Eindhoven, Netherlands, at the High Tech Campus, leveraging Philips neurofeedback technology and implicit learning principles to reduce stress through just 10 minutes of daily music listening.[3] The founders, though not named in available sources, assembled a team of passionate innovators focused on redefining athletic performance, with advisors and partners in health and well-being.[3][5] Early traction included a strategic partnership with a leading Berlin healthcare partner since 2020, scientific validation via double-blind trials showing up to 33% alpha wave increases (confirmed in elite soccer player studies), and expansion into the US market with pre-orders for its EEG headband and app package.[3][4][7] This positioned Alphabeats as a pioneer in accessible neurotech for mental fitness.
Alphabeats rides the wave of neurotechnology and biofeedback in sports wellness, tapping into a potential $12B market for athlete mental training amid rising demand for mental resilience tools.[4] Timing aligns with EEG sensor proliferation (e.g., Apple's AirPods patents), enabling hardware-agnostic scaling as wearables become ubiquitous.[4] Market forces like athlete focus on holistic performance—beyond physical training—and post-pandemic stress management favor its short, engaging sessions over lengthy alternatives.[1][2] It influences the ecosystem by partnering with health innovators (Philips, Berlin healthcare, Feed.fm) and validating via rigorous trials, paving the way for mainstream neurofeedback in sports, corporate wellness, and beyond.[3][4][7]
Alphabeats is poised to capture the athlete platform market through its install base and EEG-agnostic approach, with North American expansion signaling next-phase growth toward team integrations and broader consumer access.[4] Trends like AI-driven personalization, widespread EEG in wearables, and mental health prioritization in sports will accelerate adoption, potentially evolving it into a full neurotech ecosystem for elite and everyday users.[4][7] As EEG tech democratizes, Alphabeats could redefine mental training, empowering high-achievers to direct their focus and flow without limits—transforming "train your mind" from niche to essential.[5]
Alphabeats has raised $1.0M in total across 1 funding round.
Alphabeats's investors include DeepTechXL, Andy Lürling.