Alpagga is a B2B marketplace platform that enables professionals in the HoReCa (Hotel, Restaurant, Catering) sector to buy and sell new, surplus, and second-hand kitchen and restaurant equipment.[1][2][3] It serves restaurateurs and food service businesses by solving the problem of equipment renewal—where 8-20% of gear is replaced annually despite 90% being functional—through easy transactions that cut waste, lower costs (up to 85% discounts), and provide add-ons like delivery, storage, warranties, and invoicing.[1][2] The platform promotes local second-hand markets over new imports, reducing environmental impact via CO2 savings and better-suited equipment access.[1][2]
Backed by investors like Ring Capital, Alpagga shows growth momentum in France's circular economy space, focusing on sustainable equipping of professional kitchens with national technical support.[2][3]
Founded in 2022 and headquartered in Paris, France, Alpagga emerged to address inefficiencies in the HoReCa industry's equipment lifecycle.[1] Specific founders are not detailed in available sources, but the idea stemmed from professionals discarding functional gear due to growth, R&D, or rearrangement needs, coupled with barriers like storage costs and lack of resale channels.[2] Early traction likely built on this pain point, positioning Alpagga as the first dedicated second-hand platform for HoReCa pros, quickly gaining portfolio status with Ring Capital.[2]
Alpagga rides the circular economy and sustainability trends in tech-enabled marketplaces, amplified by EU regulations on waste reduction and green procurement in food services.[1][2] Timing aligns with post-pandemic HoReCa recovery, where cost pressures and ESG demands favor second-hand over new equipment imports amid supply chain disruptions.[2] Market forces like rising equipment costs and 8-20% annual renewal rates create tailwinds, while Alpagga influences the ecosystem by normalizing resale platforms, lowering barriers for independents, and cutting industry emissions—potentially scaling to compete with generalists like Scop3 or Liqui.do.[1][2]
Alpagga is poised for expansion across Europe, leveraging HoReCa renewal cycles and green mandates to boost transaction volume and CO2 metrics.[2] Trends like AI-driven equipment matching or pan-EU logistics could accelerate growth, evolving its influence from French niche player to regional sustainability leader in food service tech. This positions it as a revitalizing force for an industry long overdue for circular upgrades, echoing its core mission to rethink equipment lifecycles.[1][2]
