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Founded in 2013 by Esben Elmoe and Kasper Gevaldig, AllUnite is an advertising technology company based in Copenhagen providing hardware and software solutions for live audience measurement and targeted out of home marketing. The platform leverages existing wireless internet infrastructure to help physical retailers, shopping centers, and media agencies accurately track customer footfall, dwell time, and physical behavior. Operating with an estimated 24 to 29 employees, the growing business generates between two and seven million dollars in annual revenue through its analytics and advertising services. The enterprise secured three million euros in Series A funding from prominent lead investors including Northzone and Christian Stadil, while serving major corporate customers such as the Danish grocery chain Coop. To support its ongoing global expansion efforts across the retail and advertising industries, the firm recently grew its workforce by nine percent.
AllUnite has raised $4.0M across 1 funding round.
AllUnite has raised $4.0M in total across 1 funding round.
AllUnite has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in October 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2014 | $4M Series A | Northzone, Coop | Christian Stadil | Announced |
AllUnite is a Copenhagen‑based ad‑tech company that builds IoT hardware and data analytics to deliver real‑time, granular audience measurement for out‑of‑home (OOH) media, retail, and transit environments.[5][2]
High‑Level Overview
AllUnite provides an end‑to‑end audience measurement platform combining sensors, data processing, and analytics to measure footfall, impressions, demographics, customer paths and retail conversion metrics in places such as stores, malls, cinemas, airports and transit hubs.[5][1]Its core customers are OOH media owners, advertising companies, media agencies and retail operators that need accurate, auditable audience and campaign measurement offline.[5][3]The product solves the problem of limited, slow or imprecise measurement for physical advertising and retail spaces by delivering 24/7 live insights and cross‑auditable metrics to improve targeting, forecasting and campaign attribution.[5][2]AllUnite has scaled internationally (deployments in 30+ countries reported) and claims high accuracy through calibrated IoT sensors and validation with market research partners, indicating growing commercial traction in the OOH measurement category.[2][5]
Origin Story
AllUnite was founded in 2013 in Copenhagen by Esben Elmoe and Kasper Gevaldig, initially pursuing a vision to provide free global Wi‑Fi while collecting footfall metrics for merchants — an origin that blended connectivity and measurement capabilities.[2]From that starting point the company pivoted and expanded into OOH advertising and retail analytics, leveraging experience in marketing, e‑commerce and IoT to enter global adtech and measurement services; by 2020 its technology was in multiple continents.[2][3]Public business listings estimate a small, growing team (roughly two dozen employees) and modest revenue scale, reflecting a focused specialist provider rather than a large platform incumbent.[1][4]
Core Differentiators
Role in the Broader Tech Landscape
AllUnite rides the trend of digitizing the physical world (IoT + edge sensors) and the advertising industry’s push for measurable, auditable offline attribution as digital privacy shifts reduce the reach of cookie‑based solutions.[5][3]Timing favors companies that can provide deterministic, location‑based measurement: brands and OOH media need reliable third‑party metrics to plan, price and buy inventory as OOH becomes more programmatic and data‑driven.[5][3]Market forces in their favor include rising OOH ad spend, demand for cross‑channel attribution, and technological maturity of low‑cost sensors and edge processing that make large‑scale deployments feasible.[5][2]By offering validated, real‑time measurement, AllUnite influences the ecosystem by enabling media owners and agencies to trade OOH inventory with richer audience and conversion signals, helping OOH more closely mirror digital ad measurement standards.[5][3]
Quick Take & Future Outlook
Near term, AllUnite’s path likely focuses on deeper validation partnerships with measurement bodies and scaling commercial deployments across more large venues and transit networks to expand revenue and market recognition.[5][2]Key trends that will shape its journey include continued advertiser demand for offline attribution amid privacy changes, advances in low‑power sensing and on‑device processing, and consolidation or standardization efforts in OOH currency measurement.[5][3]If AllUnite continues to demonstrate independently validated accuracy and broad geographic coverage, it can increase its influence as a trusted measurement layer for OOH and retail, but growth will depend on winning large media group partnerships and maintaining rigorous privacy and audit practices.[5][2][3]
If you want, I can: (a) map AllUnite’s public deployments and partners, (b) compare AllUnite to competitors in OOH measurement, or (c) prepare investor‑focused metrics and risks based on available company data.[5][1][3]
AllUnite has raised $4.0M in total across 1 funding round.
AllUnite's investors include Northzone, Coop, Christian Stadil.
