Allset has raised $15.0M in total across 3 funding rounds.
Allset's investors include Acequia Capital, Andreessen Horowitz, Atomico, Basis Set Ventures, DCM, Founder Collective, General Catalyst, Joe Kraus, Kamran Ansari, Infinite Niches, Nokia Growth Partners, Hans Tung.
Allset is a technology company that operates a mobile app and marketplace enabling diners to pre-order, pre-pay, and pick up food from restaurants without waiting in line, offering contactless pickup, dine-in options, and cash-back rewards of up to 15% on orders.[3][4][6] It serves busy consumers seeking fast, frictionless everyday dining and restaurants needing efficient online ordering tools with low fees, solving pain points like long waits, high delivery costs, and operational inefficiencies.[2][4][6] Allset partners with over 3,500-7,000 restaurants across 20 major U.S. cities, including chains like Buffalo Wild Wings and Subway, and has raised $16.6M from investors such as Andreessen Horowitz and Greycroft, achieving recognition as a Forbes Best Startup Employer in 2020.[3][4]
The platform integrates seamlessly into restaurant workflows, providing data analytics on customer preferences and order volumes to optimize operations, while features like Allset for Teams allow companies to provide employee meals.[2][3][4] Note that a separate entity, AllSet (allsetdigital.com), offers ERP software for SMEs, but the primary Allset in tech discussions refers to the restaurant-focused platform headquartered in Los Angeles.[1][3]
Allset was co-founded in 2015 by Stas Matviyenko and Anna Polishchuk, both of Ukrainian origin, with the initial idea emerging from a mission to remove friction from everyday routines using advanced technology, starting with time-consuming dining out.[3][4] Headquartered in Los Angeles with offices in Kyiv, San Francisco, and New York, the company grew to over 85 employees and pioneered pre-ordering for sit-down restaurant meals, quickly expanding to contactless pickup amid surging post-pandemic demand.[2][3]
Early traction came from partnerships with major chains like Joe & The Juice, IHOP, and Papa John's, securing $16.6M in funding and scaling to 3,500+ restaurants in 20 U.S. cities, with pivotal recognition as a Forbes Best Startup Employer in 2020.[3][4] A key evolution was acquiring voice AI enhancements via SoundHound and launching rewards programs, solidifying its role in frictionless dining.[3][6]
Allset rides the contactless dining trend accelerated by COVID-19, capitalizing on consumer demand for safety, speed, and cost savings amid rising delivery fees from apps like Uber Eats.[2][6] Its timing aligns with post-pandemic shifts toward hybrid pickup/dine-in, helping restaurants retain margins (vs. 30% delivery cuts) while leveraging mobile tech for real-time analytics and AI-enhanced operations, as seen in its SoundHound acquisition.[2][3]
In the $1T+ U.S. food service market, Allset influences the ecosystem by empowering independents and chains (e.g., 7,000+ partners) to compete with aggregators, fostering local dining loyalty through rewards and reducing waste via precise pre-orders.[3][4] This positions it as a bridge between Big Tech-funded delivery giants and traditional restaurants, promoting efficient, community-focused tech adoption.[2][6]
Allset is poised to expand its rewards-driven pickup model amid ongoing hybrid dining preferences, potentially deepening AI integrations for personalized ordering and voice tech post-SoundHound acquisition.[3] Rising food costs and delivery fatigue will favor its low-fee, data-rich platform, with growth in corporate tools like Allset for Teams and new city expansions shaping its trajectory toward mainstream adoption.[4][6]
As restaurants seek autonomy from high-commission apps, Allset's influence could evolve into a core infrastructure layer for everyday dining, blending consumer savings with operator efficiency—reinforcing its founding mission to streamline life's routines.[2][4]
Allset has raised $15.0M across 3 funding rounds. Most recently, it raised $8.0M Series B in March 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2020 | $8.0M Series B | Acequia Capital, Andreessen Horowitz, Atomico, Basis Set Ventures, DCM, Founder Collective, General Catalyst, Joe Kraus, Kamran Ansari, Infinite Niches, Nokia Growth Partners, Hans Tung, Primitive Ventures, Sarah Smith Fund, UpHonest Capital, Y Combinator, Ding Zhou, Ed Baker, Gabriel Jarrosson, Josh Mohrer, Rashaun Williams, Sam Altman, Varsha Rao | |
| Oct 1, 2017 | $5.0M Series A | Acequia Capital, Amazon Alexa Fund, Andreessen Horowitz, Atomico, basecase capital, Basis Set Ventures, DCM, Eclipse Ventures, Founder Collective, General Catalyst, Joe Kraus, Kamran Ansari, Infinite Niches, M13, Nokia Growth Partners, Hans Tung, Primitive Ventures, Rainfall Ventures, Sarah Smith Fund, Sequoia Capital, Speedinvest, UpHonest Capital, Y Combinator, Dan Siroker, Darius Contractor, Ding Zhou, Ed Baker, Gabriel Jarrosson, Humberto Ayres Pereira, Jonathan Widawski, Josh Mohrer, Karl Jacob, Rashaun Williams, Sam Altman, Scott Belsky, Tom Williams, Varsha Rao | |
| Sep 1, 2016 | $2.0M Seed | Andreessen Horowitz, Atomico, Basis Set Ventures, DCM, Joe Kraus, Infinite Niches, Nokia Growth Partners, Hans Tung, Primitive Ventures, Sarah Smith Fund, UpHonest Capital, Ding Zhou, Ed Baker, Gabriel Jarrosson, Josh Mohrer, Rashaun Williams |
