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§ Private Profile · New York City, NY, USA
An iPaaS for enterprises to connect and automate SaaS integrations and workflows with low-code solutions.
Alloy Automation has raised $25.0M across 2 funding rounds.
Key people at Alloy Automation.
Alloy Automation was founded in 2019 by Sara Du (Founder) and Gregg Mojica (Founder).
Alloy Automation has raised $25.0M in total across 2 funding rounds.
Based in New York, Alloy Automation is an integration platform-as-a-service that enables enterprises and independent software vendors to connect and automate workflows across multiple applications. Originally designed for the ecommerce sector, the platform has since expanded to support finance, accounting, and supply chain operations. The company provides low-code automation solutions, embedded infrastructure, and a unified API that facilitate data transfer across more than 200 software tools. Operating with approximately 40 employees and generating an estimated $6.3 million in annual revenue, the platform serves notable corporate clients such as Amazon, Burberry, and Gorgias. The enterprise software provider has raised $27 million in total venture capital funding, highlighted by a $20 million Series A round led by Andreessen Horowitz with participation from Bain Capital Ventures. Alloy Automation was founded in 2019 by Sara Du and Gregg Mojica.
Key people at Alloy Automation.
Alloy Automation was founded in 2019 by Sara Du (Founder) and Gregg Mojica (Founder).
Alloy Automation has raised $25.0M in total across 2 funding rounds.
Alloy Automation's investors include David Ulevitch, 9Yards Capital, Acequia Capital, Acrew Capital, Andreessen Horowitz, Earl Grey Capital, Energize Ventures, FirstMark Capital, Founders Fund, Greylock, Insight Partners, Lightspeed Venture Partners.
Alloy Automation has raised $25.0M across 2 funding rounds. Most recently, it raised $20.0M Series A in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $20M Series A | David Ulevitch | 9Yards Capital, Acequia Capital, Acrew Capital, Andreessen Horowitz, Earl Grey Capital, Energize Ventures, FirstMark Capital, Founders Fund, Greylock, Insight Partners, Lightspeed Venture Partners, Long Journey Ventures, Operator Collective, Pioneer Fund, Redpoint Ventures, Sarah Smith Fund, Sequoia Capital, Adam Gross, Akshay Kothari, Andrew Jones, Dylan Field, Gokul Rajaram, JD Ross, Karim Atiyeh, MAX Mullen, Parker Conrad, Ryan Chan, SAM Corcos, Steven Alan, Cristina Cordova | Announced |
| Feb 1, 2021 | $5M Seed | Abstract Ventures, Kevin Zhang | AAF Management Ltd., Color Capital, Initialized Capital, Insight Partners, Khosla Ventures, Pioneer Fund, Chung NG, Jaime Schmidt, Romain Lapeyre, Brian Long, Bryant Chou, Laura Behrens WU, BoxGroup, Y Combinator | Announced |
Alloy Automation is a SaaS integration platform designed to help engineering, product, and AI teams rapidly build, manage, and scale native integrations and autonomous AI agents across multiple third-party applications. It offers a unified API, low-code workflow builder, and extensive pre-built connectors (over 220 apps including HubSpot, Salesforce, Shopify, and BigCommerce), enabling companies to embed seamless, customizable integrations directly into their products or automate complex workflows. Alloy serves SaaS companies, e-commerce platforms, and enterprises seeking to streamline data synchronization, workflow automation, and AI-powered business processes, with clients like Amazon, Mastercard, and UPS demonstrating strong growth momentum and enterprise-grade reliability[1][2][3].
Founded in 2019, Alloy Automation emerged to address the growing complexity and inefficiency in building and maintaining SaaS integrations. The founders, with backgrounds in engineering and product development, identified the need for a scalable, developer-friendly platform that could accelerate integration workflows without sacrificing customization or security. Early traction came from securing high-profile clients such as Amazon and Burberry, validating the platform’s ability to handle enterprise-scale demands and complex multi-step workflows. Over time, Alloy evolved from a simple integration tool into a comprehensive infrastructure supporting autonomous AI agents and integration marketplaces[6][1].
Alloy Automation rides the accelerating trend of SaaS platforms embedding native integrations and leveraging AI for automation. As businesses adopt more cloud applications, the demand for seamless data synchronization and workflow orchestration grows, making integration platforms critical infrastructure. The timing is favorable due to the rise of autonomous AI agents and the need for scalable, secure, and customizable integration solutions that reduce engineering overhead. Alloy influences the ecosystem by enabling SaaS providers and e-commerce platforms to rapidly expand their integration capabilities, thus improving customer retention and operational efficiency while fostering innovation in AI-driven automation[1][3][7].
Looking ahead, Alloy Automation is poised to deepen its role as a foundational integration infrastructure for the AI era, expanding support for autonomous workflows and AI agent orchestration. Trends such as increasing SaaS complexity, AI adoption, and demand for no-code/low-code tools will shape its growth trajectory. Alloy’s influence is likely to grow as it empowers more SaaS companies and enterprises to embed integrations natively, automate business processes intelligently, and scale without proportional engineering investment. This positions Alloy as a key enabler in the evolving landscape of AI-powered SaaS ecosystems, tying back to its mission of accelerating integration and automation for technical teams[1][2][3].
