Allocadia is a technology company.
Allocadia has raised $25.0M across 3 funding rounds.
Allocadia has raised $25.0M in total across 3 funding rounds.
Allocadia has raised $25.0M in total across 3 funding rounds.
Allocadia's investors include BDC Venture Capital, FJ Labs, Freestyle Capital, High Line Venture Partners, Illuminate Ventures, Neu Venture Capital, Valar Ventures, Jared Kopf, iNovia Capital, Panache Ventures.
Allocadia is a SaaS technology company specializing in Marketing Performance Management (MPM) software, providing cloud-based tools for planning, budgeting, tracking spend, and measuring ROI for marketing teams.[3][2][4] It serves enterprise marketers at companies like Microsoft, Juniper Networks, VMware, Red Hat, and Charles Schwab, solving the problem of fragmented spreadsheets and siloed data by offering a unified platform that integrates with CRM, finance, ERP, and martech systems for end-to-end visibility into marketing investments and performance.[3][1][5] The platform enables collaboration on multi-currency budgets, activity planning, and analytics, managing over $25B in marketing spend for more than 10,000 users worldwide, with pricing starting at $75 per month.[3][4]
As of recent developments, Allocadia has been acquired and rebranded as Uptempo, enhancing its core budget management with campaign planning, predictive insights, real-time analytics, and a unified marketing calendar while preserving historical data and integrations.[8]
Allocadia was founded in 2006 in Vancouver, BC, by twin sisters Kristine Steuart and Katherine Berry, who recognized the need for better marketing planning tools beyond error-prone spreadsheets.[3] The company emerged as a response to enterprise marketers' struggles with budgeting, spend tracking, and ROI measurement in disconnected systems, positioning itself as the leader in MPM and launching the #RunMarketing movement.[3][9] Early traction came from its cloud platform's ability to serve global teams, growing to over 150 customers, thousands of users, and billions in managed marketing dollars, with pivotal integrations providing real-time insights into investments.[5][1]
Allocadia (now Uptempo) stands out in the martech space through these key strengths:
Allocadia rides the martech consolidation trend, where fragmented tools give way to unified platforms amid rising demands for marketing accountability and ROI proof in data-driven enterprises.[1][7] Its timing aligns with the shift from spreadsheets to cloud MPM, fueled by market forces like complex global budgets, finance-marketing alignment needs, and AI-enhanced analytics—exemplified by Uptempo's predictive features.[2][8] By empowering CMOs with strategic visibility, it influences the ecosystem by standardizing marketing ops, reducing manual work, and enabling faster decisions, as seen in clients like Philips automating procurement.[1][3] This positions it as a foundational player in the $25B+ marketing investment management space, bridging sales, finance, and marketing for holistic performance.
Allocadia's evolution into Uptempo signals accelerated growth, layering campaign hierarchies, real-time analytics, and predictive modeling onto its budget core to eliminate planning silos.[8] Trends like AI-driven forecasting and zero-based budgeting will shape its path, amplifying demand as martech stacks integrate further amid economic pressures for spend optimization. Its influence may expand by unlocking regulated markets through robust security (e.g., via tools like StandardFusion) and supporting revenue strategies for B2B SaaS peers.[6][8] As the upgraded force in MPM, Uptempo ties back to Allocadia's foundational promise: transforming chaotic spreadsheets into confident, ROI-proven marketing machines.
Allocadia has raised $25.0M across 3 funding rounds. Most recently, it raised $17.0M Series B in December 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2015 | $17.0M Series B | BDC Venture Capital, FJ Labs, Freestyle Capital, High Line Venture Partners, Illuminate Ventures, Neu Venture Capital, Valar Ventures, Jared Kopf | |
| Jun 1, 2014 | $7.0M Series A | BDC Venture Capital, FJ Labs, Freestyle Capital, High Line Venture Partners, Illuminate Ventures, Neu Venture Capital, Valar Ventures, Jared Kopf | |
| Jan 1, 2013 | $1.0M Seed | BDC Venture Capital, FJ Labs, High Line Venture Partners, iNovia Capital, Neu Venture Capital, Panache Ventures, Valar Ventures, Jared Kopf |