Loading organizations...
Based in Orlando, Florida, AllFly is a travel technology startup that provides software solutions for booking and managing group air contracts, corporate team offsites, and everyday business travel. The company offers a suite of business-to-business applications, including the AllFly Marketplace for group contracts and the Quest platform for employee bookings, to digitize offline corporate travel processes. Following the initial launch of its Quest product, the enterprise experienced over 100 percent year-over-year growth in its corporate meetings bookings. In March 2023, the startup secured $2.4 million in funding through a financing round led by Lightbank, with additional participation from Corazon Capital. As part of this investment, Lightbank partner Bill Pescatello joined the board of directors to help guide the three-person executive team. AllFly was formally founded in 2018 by Eric Peterson and Kenny Totten.
AllFly has raised $2.0M across 1 funding round.
AllFly has raised $2.0M in total across 1 funding round.
AllFly has raised $2.0M in total across 1 funding round.
AllFly's investors include Corazon Capital, Lightbank.
AllFly has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $2M Seed | — | Corazon Capital, Lightbank | Announced |
# AllFly: High-Level Overview
AllFly is a B2B travel technology platform that simplifies group and corporate travel booking through an online marketplace and self-service booking tools.[2][3] Founded in 2018 and based in Orlando, Florida, AllFly serves tour operators, schools, sports teams, corporate groups, and enterprises seeking to streamline their travel programs.[1][2]
The company addresses a fundamental inefficiency in the travel industry: most group and corporate travel still happens offline, through phone calls to airlines, email chains, and fragmented booking processes.[3] AllFly's mission is to digitize this experience by providing companies with centralized platforms to search, book, and manage flights, hotels, cars, and event travel.[3] The platform enables travel coordinators to set policies, manage budgets, and allow employees to self-select flights within company guidelines—reducing booking time by approximately 50% compared to traditional methods.[5]
AllFly operates three core products: Marketplace (for group air contracts with airlines), Quest (for corporate event and everyday business travel), and Forecast (for quick airfare budget estimates).[2][3] The company is venture-backed by Lightbank, Corazon Capital, and Victorum Capital, with $2.4 million raised to date.[1][4]
The vision for AllFly emerged in 2014 when Eric Peterson recognized the friction in group air travel booking.[3] Peterson, along with co-founders Kenny Totten and Ameer Bacchus, initially helped tour operators navigate the frustrating process of dealing directly with airlines.[3]
In 2018, the founding team launched Marketplace, recognizing that customers wanted a digital-first experience to organize group trips online rather than managing logistics through scattered communications.[3] Early traction came from tour operators, but the company faced a significant setback during the pandemic, going dormant for nearly 20 months starting in 2021.[3]
As travel recovered in 2022, AllFly pivoted strategically. The team launched Quest v1, targeting corporate team offsites and meetings, and achieved over 100% year-over-year growth in corporate bookings.[3] By 2024, customer demand expanded beyond event travel to everyday business travel, marking AllFly's evolution into full-service travel management.[3]
AllFly operates at the intersection of two significant market trends: the digitization of B2B services and the shift toward employee-empowered booking experiences. While legacy travel management platforms like Concur and Navan dominate the enterprise space, they were designed for individual business travel and lack specialized tools for group and event coordination.[4]
AllFly's timing is strategic. Post-pandemic, companies increasingly recognize that travel coordination remains a bottleneck—yet modern employees expect self-service, intuitive digital experiences. The company's focus on event travel and corporate offsites addresses a specific gap: the need for coordinated group booking without sacrificing individual choice or policy compliance.
By building for a underserved segment (group and event travel) rather than competing head-to-head with incumbents, AllFly is carving out a defensible niche. The company's venture backing and product expansion into everyday business travel suggest ambitions to eventually compete across the broader corporate travel management market.
AllFly is well-positioned to capitalize on the ongoing shift toward digital-first travel management, particularly as mid-market and enterprise companies seek alternatives to legacy platforms. The company's 2024 expansion into everyday business travel signals confidence in scaling beyond event-focused use cases.
Key factors shaping AllFly's trajectory include: (1) whether it can compete effectively against entrenched players like Navan and Concur as it expands into daily business travel, (2) how quickly it can build integrations with hotels, car rental companies, and expense management systems, and (3) whether the venture-backed model can sustain growth without a Series B funding round.
The broader opportunity is substantial—corporate travel spending exceeds $300 billion annually, yet most of it still flows through fragmented, offline processes. AllFly's mission to bring this market online remains largely unfulfilled, positioning the company as a potential consolidator in an industry ripe for disruption.
