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Key people at Alleyoop.
Based in Buffalo, New York, Alleyoop is a B2B sales development and demand generation agency that provides outsourced sales and marketing services to fast-growth startups and established brands. The firm operates a service-based business model, generating revenue through retainers and contract fees by supplying outsourced Sales Development Representatives to help clients build sales pipelines, qualify leads, and book qualified sales meetings. Alleyoop primarily targets SaaS startups and enterprise sales teams that are entering new commercial markets or looking to scale their outbound sales efforts. To execute these campaigns, the agency sources, implements, and manages the necessary personnel, processes, and technologies required for sustainable client growth. Led by Chief Executive Officer Gabe Lullo, who brings 15 years of industry experience to the organization, the company functions as a direct extension of internal corporate revenue departments.
Key people at Alleyoop.
Alleyoop is a woman-founded beauty innovation company that creates multifunctional, efficient makeup products designed to simplify routines and combat industry pressures like unattainable standards and excessive product clutter[3][5][6]. It serves busy individuals seeking high-performing, non-toxic, skin-loving essentials that prioritize speed, sustainability, and purpose—such as multi-use tools like eyeshadow doubling as eyeliner or all-in-one pens for eyeliner, lip liner, brow, and highlighter[4][5][7]. The brand solves the problem of time-consuming, space-hoggling beauty regimens by offering minimalist lineups that enable users to "get in, get out, and make moves," while promoting planet-positive practices and earning B Corp certification for its mission-driven approach[3][6]. Alleyoop has gained traction through targeted marketing, like AI-driven lead generation boosting sales by 50% and revenue by 55%, standing out in the crowded U.S. beauty market of over 95,000 competitors[4].
Founded by Leila, Alleyoop emerged from her frustration with the beauty industry's unrealistic demands—no time for 10-step routines, oversized palettes, or TSA-incompatible products[5]. As a woman-led innovator, Leila created "must-haves" for efficient, high-performing beauty after failing to find them elsewhere, turning personal pain points into multifunctional essentials that flip the script on predatory advertising and insecurities[3][5]. Early momentum built through a purpose-driven hustle, achieving B Corp status for high standards in performance, accountability, sustainability, and transparency, while co-creating strategies with experts like Katelyn Bourgoin and Phill Agnew to emphasize differentiation via efficiency over excess[3][4].
(Note: Search results also reference a separate sales/demand generation firm using the Alleyoop name [1][2], but context points to the beauty brand as primary.)
Alleyoop rides the wave of direct-to-consumer (DTC) beauty disruption, amplified by AI marketing tech and sustainability demands in a $500B+ global industry facing scrutiny over waste and inclusivity[4]. Timing aligns with post-pandemic shifts toward efficient, ethical consumerism—busy professionals prioritize multifunctional, eco-friendly products amid economic pressures favoring value over volume[3][5]. Market forces like eCommerce growth and tools such as Black Crow AI enable nimble scaling for indie brands against giants, while B Corp status taps into purpose-driven investing and Gen Z/millennial preferences[3][4][6]. It influences the ecosystem by modeling "zag" strategies—efficiency and mission alignment—proving indie players can thrive via smart tech and bold differentiation[4].
Alleyoop is poised for expansion by doubling down on AI-enhanced DTC growth, new multifunctional launches, and global B Corp-inspired scaling to capture more of the efficiency-seeking market[4][6]. Trends like sustainable tech integration, personalized beauty via data, and anti-trend minimalism will propel it, potentially evolving from DTC innovator to category leader influencing copycats. As Leila "gets warmed up," expect deeper community ties and awards-fueled momentum, redefining success where business stays personal—ultimately turning the tide from fuss to fearless routines[3][5].
