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Alice.com: Online retail platform offering eCommerce and marketing services, connecting CPG manufacturers directly to consumers for household goods.
Founded in 2009 by founders Brian Wiegand and Mark McGuire, Alice.com was a Middleton, Wisconsin online retail platform connecting consumer packaged goods manufacturers directly to mainstream consumers through branded digital storefronts. Operating exclusively within the consumer packaged goods sector, the company provided interactive marketing and eCommerce services allowing manufacturers to set their own prices without traditional retail markups. The business model relied on collecting fees from manufacturers for shipping household goods, like toothpaste, and passing valuable customer purchasing data back to them. Before officially shutting down operations around August 21, 2013, the enterprise scaled its infrastructure to support 99 employees and generated $26.9 million in total revenue. This historical marketplace remains entirely distinct from other similarly named corporate entities, such as the recently founded artificial intelligence safety firm now known as Alice, which was formerly ActiveFence.
Alice.com has raised $17.9M across 4 funding rounds.
Alice.com has raised $17.9M in total across 4 funding rounds.
Alice.com has raised $17.9M in total across 4 funding rounds.
Alice.com's investors include DaneVest, Kegonsa Capital Partners.
Alice.com has raised $17.9M across 4 funding rounds. Most recently, it raised $3.6M Other Equity in January 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 31, 2012 | $3.6M Other Equity | ||
| Nov 10, 2009 | $6.0M Series B | ||
| Sep 21, 2009 | $4.0M Series B | ||
| Nov 11, 2008 | $4.3M Series A | DaneVest, Kegonsa Capital Partners |