Al Tayyar Group

Al Tayyar Group, now operating as Seera, is a leading provider of comprehensive travel and tourism services across the Middle East. The company builds a balanced portfolio of trusted brands, offering a wide array of integrated travel solutions that span online travel agencies, destination management, and hospitality assets. Its capabilities encompass various aspects of travel, catering to diverse customer needs through technological platforms and strategic partnerships.

The company was founded in 1979 in Riyadh by Dr. Nasser bin Aqeel Abdullah Al Tayyar, who envisioned a robust travel enterprise. Starting with a modest operation, Al Tayyar Group steadily expanded its footprint. The initial insight centered on leveraging market opportunities and government contracts, alongside strategic acquisitions, to foster growth and develop a significant presence in the regional travel sector.

Seera serves a broad customer base, including individual travelers, corporations, and government entities seeking seamless travel experiences. The company’s long-term vision is to act as a strategic investor in the future of the nation, constantly evolving its offerings to meet changing consumer demands and market dynamics. It aims to deliver sustainable returns while innovating within the travel and hospitality ecosystem.