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§ Private Profile · Runeberginkatu 5 B, 00100 Helsinki, Finland
Strategic communications & PR agency in Helsinki, Finland. Finnish affiliate of Porter Novelli, serving B2B and B2C clients.
Key people at Akvamariini Porter Novelli.
Akvamariini Porter Novelli is a strategic communications and public relations agency based in Helsinki, Finland, that provides media relations, influencer marketing, digital content creation, and crisis management services. Operating as the exclusive Finnish affiliate of the global Porter Novelli network, the firm generates revenue through business-to-business consulting fees, project-based contracts, and long-term retainer agreements. The agency currently employs approximately 15 to 20 communications professionals and generates an estimated €2 million to €3 million in annual revenue from its core marketing operations. The firm serves domestic and international clients across the food and beverage, health, lifestyle, and travel sectors, managing accounts and promotional campaigns for recognizable organizations such as Matkamessut, A-lehdet, and the broader Omnicom Group network. Akvamariini Porter Novelli was established as an independent public relations firm in 2004 by founder and current Chief Executive Officer Pia Jännes.
Key people at Akvamariini Porter Novelli.
Akvamariini Porter Novelli is a Helsinki-based strategic communications agency specializing in PR for food & beverage, wellbeing, sports, and health sectors, operating as the Finnish affiliate of the global Porter Novelli network.[1][5] With over 20 years of experience, it helps leading brands craft authentic stories through services like strategic planning, corporate communications, media relations, content creation, influencer marketing, crisis communications, events, and outsourced consumer services for the food industry.[1][6] The agency also publishes *YouSport*, Finland's only sports trade media, and leverages industry-expert account directors for deep expertise in distribution and leadership sparring.[1]
As part of Porter Novelli—an Omnicom Group firm focused on crisis management, health care, technology, and more—this partnership expands the network's Northern European footprint, including affiliations in Denmark and beyond.[2][4][5] It supports brand growth and societal impact without an investment focus, distinguishing it from VC firms by emphasizing communications-driven business acceleration in niche consumer sectors.[1][2]
Akvamariini was founded in 2004 in Southern Finland, growing into a team of around 6-64 employees (estimates vary by source) over two decades.[1][7] It established itself as a dynamic PR player in Helsinki's heart, building expertise in food, wellbeing, sports, and health by working with leading brands and launching specialized services like the Food for Media event and outsourced consumer support with seven years of experience by 2020.[1][6]
The pivotal evolution came through a strategic partnership with Porter Novelli, a global PR firm under Omnicom Group, enabling expansion in Northern Europe alongside partners like CC Public Relations in Denmark.[2][5] This alliance rebranded the Helsinki office as Akvamariini Porter Novelli at Arkadiankatu 23 D, integrating into a network spanning Europe, the Middle East, and the US, while retaining its independent Finnish roots and focus on purpose-driven storytelling.[1][5][8]
While not a tech firm, Akvamariini Porter Novelli rides the wave of digital transformation in consumer communications, where health, sports, and food brands increasingly rely on integrated PR amid influencer marketing, social media, and data-driven storytelling.[1] Its timing aligns with post-pandemic demand for wellbeing and sports recovery narratives, plus food industry shifts toward sustainability and direct-to-consumer models—areas amplified by events like Food for Media and *YouSport*.[1][6]
Market forces favoring it include Finland's strong Nordic innovation ecosystem and Porter Novelli's global scale, enabling local brands to compete internationally against Big Tech's content dominance.[2][5] It influences the ecosystem by humanizing brands in purpose-led trends, supporting startups and established players in scaling narratives without heavy tech infrastructure, thus bridging traditional PR with digital ecosystems.[1][3]
Akvamariini Porter Novelli is poised to deepen its niche dominance as AI-enhanced PR tools and personalized consumer services evolve, potentially expanding outsourced models and *YouSport* into pan-Nordic digital platforms.[1][6] Trends like hyper-targeted influencer campaigns, ESG storytelling, and crisis resilience in volatile health/sports markets will shape its trajectory, bolstered by Omnicom synergies for tech-health crossovers.[2][4][5]
Its influence may grow by empowering Finnish brands in global arenas, evolving from local expert to networked powerhouse—ultimately amplifying authentic stories that drive growth in a fragmented media world, true to its 20-year mission.[1]
