Loading organizations...
Based in London, United Kingdom, Akkroo develops B2B event lead capture software that enables sales teams to scan badges and business cards via mobile applications for real-time CRM synchronization. Replacing manual data entry, the platform automatically routes qualified attendee information into marketing automation stacks to accelerate post-event revenue generation. Prior to its acquisition, the company scaled to approximately 50 employees, doubled its revenue annually since 2014, and processed over nine million leads across 12,000 global trade shows. The enterprise software provider secured $1.8 million in venture funding from backers including Conviction Investment Partners before being acquired by United States-based demand generation company Integrate for $34 million in April 2019. Following the transaction, the technology was absorbed to serve corporate customers like IBM. Akkroo was founded in 2013 by Chris Wickson, Andy Higgs, and Andy Brittain.
Akkroo has raised $2.0M across 1 funding round.
Akkroo has raised $2.0M in total across 1 funding round.
Akkroo has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Series A in August 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2018 | $2M Series A | Conviction VC | — | Announced |
Akkroo has raised $2.0M in total across 1 funding round.
Akkroo's investors include Conviction VC.
Akkroo is a London-based B2B event technology company that develops a mobile app-based lead capture solution for trade shows, conferences, and in-person events.[1][5] It enables marketers to collect, process, and integrate leads in real-time using iOS and Android apps, automatically validating, standardizing, and enriching data before syncing to CRM or marketing automation systems, serving exhibitors who need to convert event interactions into qualified sales opportunities.[1][2][3] The platform solved the inefficiency of post-event lead delays or manual processing, accelerating pipeline-to-revenue; by acquisition in 2019, Akkroo had doubled revenue annually since 2014, captured over 9 million leads from 12,000+ events, and served hundreds of global customers with a 50+ employee team.[1]
Acquired by Integrate for $34 million in 2019, Akkroo now operates as an Integrate company, enhancing its platform by unifying event leads with demand generation, ABM advertising, and other channels to combat marketing fragmentation.[1][2][6]
Founded in 2013 in London, Akkroo emerged to address B2B marketers' pain points in capturing and acting on event leads efficiently.[1][5] Co-founder Chris Wickson, alongside partners, built a "universal, customizable lead capture solution" that integrates seamlessly with existing systems, starting with mobile apps for real-time data handling at trade shows.[3] Early traction was strong: from launch, it scaled by doubling revenue yearly since 2014, hitting 9 million leads across 12,000 events and hundreds of customers, culminating in Integrate's $34 million acquisition in 2019—its second buy in three months to bolster EMEA presence and platform unification.[1][6]
Akkroo rides the event tech wave, capitalizing on B2B's heavy investment in trade shows amid fragmented marketing channels needing real-time data unification.[1] Timing was ideal post-2013, as mobile apps disrupted paper-based lead gen, aligning with ABM and CRM integration trends to shorten sales cycles.[1][3] Market forces like rising in-person event ROI demands and post-pandemic hybrid recovery favored its growth; its Integrate acquisition amplified ecosystem influence by embedding event data into enterprise platforms, helping firms consolidate tools and scale globally, especially in EMEA.[1][6]
Post-2019 acquisition, Akkroo likely evolves within Integrate toward AI-enhanced lead scoring, deeper CRM synergies, and hybrid/virtual event expansions amid ongoing digitization.[1][2] Trends like unified martech stacks and data privacy regulations will shape it, potentially growing influence via Integrate's aggressive M&A. As event marketing rebounds, Akkroo's real-time edge positions it to redefine B2B lead pipelines, tying back to its core strength: empowering marketers to own conversations from booth to close.[1]
