Akiva Superfoods is a technology company.
Akiva Superfoods has raised $2.0M across 1 funding round.
Akiva Superfoods has raised $2.0M in total across 1 funding round.
Akiva Superfoods is an FMCG startup in India's health and wellness sector, specializing in innovative, nutritious packaged superfood products like ghee, peanut butter, honey, apple cider vinegar, and herbal powders.[1][2] It serves health-conscious consumers through its direct-to-consumer website (over 70 SKUs across 6 categories, attracting 2 million unique visitors annually), major e-commerce platforms (Amazon India/Global, Nykaa, Flipkart, BigBasket), modern trade outlets in Delhi NCR and Mumbai, and premium partners like Taj Mumbai and Oberoi Gurgaon.[1] The company solves the gap between healthier eating needs and fast-paced lifestyles by offering high-quality, flavorful, affordable alternatives, backed by food technologists, nutritionists, and consumer networks; it has raised over $2M in Series A funding (last in 2019), reported ₹4.9 Cr+ revenue in FY21, and operates with a small team of about 5 employees.[1][2]
Founded in 2016 as KIVA Shots (later rebranded to Akiva Superfoods, under GoodVitamin Foods Private Limited), the company emerged to address the disconnect between modern lifestyles and the demand for healthier, convenient food options.[2][3][4] Based in the Delhi-NCR area (Kapashera Village and Sector 29), it started with a focus on ready-to-drink functional superfood products and expanded into a broader portfolio of wellness groceries.[1][4] Early traction came from e-commerce and direct channels, evolving into a key player in India's wellness FMCG space with partnerships across retail and hospitality, achieving Series A funding by 2019.[1][2]
Akiva rides India's booming health and wellness trend, fueled by rising consumer demand for clean-label, superfood products amid urbanization and lifestyle diseases.[1][2][3] Timing aligns with e-commerce explosion post-2016 (its founding year), enabling DTC and third-party scaling via platforms like Amazon and Flipkart, while modern trade and hospitality partnerships tap premium segments.[1] Market forces like health awareness post-pandemic and premiumization of FMCG favor its affordable innovation model, positioning it to influence the ecosystem by normalizing superfoods in everyday groceries and inspiring similar DTC wellness brands in a $10B+ Indian health food market.[1][5]
Akiva is poised for expansion by deepening omnichannel presence, innovating SKUs, and potentially seeking fresh funding amid India's wellness boom, with trends like functional foods and sustainability shaping its path.[1][2] Its influence may grow through category leadership and exports (hinted by global Amazon sales), evolving from a startup to a staple in health transformation—reinforcing its forefront role in making superfoods accessible.[1][5]
Akiva Superfoods has raised $2.0M in total across 1 funding round.
Akiva Superfoods has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Series A in July 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2019 | $2.0M Series A |