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Aju Hotels and Resorts develops and manages a diverse portfolio of hospitality properties, including luxury hotels and unique cultural venues. It strategically partners with international brands like Marriott's Autograph Collection and Hyatt, while cultivating its own in-house brands. The company integrates distinctive design and local cultural elements, offering unique guest experiences from upscale urban accommodations to innovative short-term rental concepts.
Aju Hotels and Resorts operates as a division of the broader Aju Group, founded in 1960 by Moon Tae-sik. The conglomerate initially focused on the construction materials sector in South Korea. Recognizing opportunities in real estate and investment, the group diversified its holdings, naturally expanding into property development and the hospitality industry over decades.
The company serves a broad clientele, from discerning business travelers to leisure guests seeking authentic cultural experiences in major global cities. Aju Hotels and Resorts aims to redefine traditional hospitality by blending comfort with local authenticity and contemporary innovation, striving to craft memorable stays and cultivate dynamic community spaces worldwide.
Aju Hotels and Resorts has 1 tracked investment across 1 company. The latest tracked deal is $25.2M Series B in SparkPlus in December 2019.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Dec 12, 2019 | SparkPlus | $25.2M Series B | — | AJU IB Investment, Asia Cement, Intervest, Koramco, Stic Ventures |