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§ Private Profile · Jakarta, Indonesia
Stocks, mutual funds, crypto, and bonds on an online investment platform for Indonesian retail investors, millennials & Gen Z.
Ajaib has raised $242.0M across 4 funding rounds.
Key people at Ajaib.
Ajaib was founded in 2019 by Anderson Sumarli (Founder) and Yada Piyajomkwan (Founder).
Ajaib has raised $242.0M in total across 4 funding rounds.
Ajaib is a digital wealth management and online brokerage platform based in Jakarta, Indonesia, that provides retail investors with access to domestic stocks, mutual funds, government bonds, United States equities, and cryptocurrencies. The fintech company currently serves more than three million registered retail users through its mobile application, specifically targeting millennial and Gen Z demographics with integrated financial literacy resources and simplified trading tools. Operating with a workforce of approximately 300 employees, the firm generates its revenue primarily through brokerage transaction fees, commissions on trades, and margin trading interest. The enterprise achieved unicorn status with a valuation exceeding $1 billion after securing over $245 million in total funding from prominent venture capital backers including SoftBank, Y Combinator, DST Global, and Ribbit Capital. Ajaib was founded in 2019 by Yada Piyajomkwan and Anderson Sumarli.
Ajaib is a leading Indonesian consumer fintech platform focused on democratizing investment access by enabling individuals to buy and sell stocks, ETFs, mutual funds, bonds, and cryptocurrencies through a mobile-first, user-friendly app. Founded in 2018 and headquartered in Jakarta, Ajaib primarily serves young, first-time retail investors in Indonesia, aiming to promote financial inclusion and literacy by providing affordable, safe, and accessible investment tools. The platform has grown rapidly to become Indonesia’s third-largest brokerage by transaction volume, with over 3 million users, reflecting strong growth momentum fueled by its educational resources and seamless digital experience[1][2][3].
Ajaib was founded in 2018 by Stanford graduates Anderson Sumarli and Yada Piyajomkwan, who envisioned transforming Indonesia’s financial landscape by making investing accessible to the younger generation. The idea emerged from recognizing the low penetration of capital market participation in Indonesia and the need for a simple, trustworthy platform tailored to novice investors. Early traction came from its mobile-first approach and educational focus, which helped Ajaib quickly scale and attract backing from prominent global investors such as SoftBank, Y Combinator, and DST Global. This support enabled Ajaib to evolve into Southeast Asia’s first fintech investment unicorn and Indonesia’s first fully online stock brokerage[2][3].
Ajaib rides the global trend of fintech-driven financial inclusion, particularly in emerging markets where traditional investment access is limited. The timing is critical as Indonesia’s young, tech-savvy population increasingly demands digital financial services that are affordable and easy to use. Market forces such as rising smartphone penetration, growing middle-class wealth, and government initiatives to deepen capital markets favor Ajaib’s expansion. By lowering barriers to investing and educating users, Ajaib influences the broader ecosystem by accelerating retail participation in capital markets and fostering a culture of long-term wealth building in Indonesia[1][2][3].
Looking ahead, Ajaib is poised to deepen its product offerings, potentially expanding into digital banking and more advanced trading instruments, leveraging its strong user base and investor backing. Trends such as increased digital adoption, regulatory support for fintech innovation, and growing financial literacy will shape its trajectory. As Ajaib continues to scale, its influence is likely to extend beyond Indonesia, setting a benchmark for consumer fintech in Southeast Asia and contributing significantly to the region’s financial democratization[2][3]. This aligns with its founding mission to make investing simpler, smarter, and more accessible for the next generation.
Key people at Ajaib.
Ajaib has raised $242.0M across 4 funding rounds. Most recently, it raised $150.0M Series B in October 2021.
Ajaib was founded in 2019 by Anderson Sumarli (Founder) and Yada Piyajomkwan (Founder).
Ajaib has raised $242.0M in total across 4 funding rounds.
Ajaib's investors include Alpha JWC Ventures, AngelList, Ascend Vietnam Ventures, Cyberstarts VC, DST Global, Founders Fund, Fuel Ventures, Greycroft, Hetz Ventures, Insight Partners, Insignia Ventures Partners, Mars Growth Capital.
