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§ Private Profile · St Louis, MO, USA
Retail technology company providing indoor mapping, navigation, and augmented reality for physical stores and shopper analytics.
Aisle411 has raised $6.0M across 1 funding round.
Key people at Aisle411.
Aisle411 has raised $6.0M in total across 1 funding round.
Aisle411 is a Saint Louis, Missouri-based retail technology company providing a mobile indoor mapping, augmented reality, and navigation platform to help shoppers locate products within physical stores. The enterprise software platform digitizes store layouts and integrates product inventory data, allowing venue owners to analyze shopper traffic across more than 225,000 supported retail locations and commercial offices nationwide. Operating on a business-to-business subscription and licensing model, the organization has raised over eleven million dollars in total venture funding, including a six million dollar Series A round backed by Cultivation Capital. The firm has deployed its location analytics and three-dimensional mapping solutions through strategic technology partnerships and service contracts with major corporate clients, including Walgreens, Toys R Us, and Google. The technology company was founded in 2008 by chief executive officer Nathan Pettyjohn and co-founder Matthew Kulig.
Aisle411 has raised $6.0M in total across 1 funding round.
Aisle411's investors include Cultivation Capital, FINTOP Capital, Don Dodge, Billiken Angels, Plug and Play Ventures, Springfield Angel Network, St. Louis Arch Angels.
Aisle411 is a St. Louis-based technology company founded in 2008 that develops a mobile platform for indoor mapping, product location, and navigation in retail stores, bringing digital shopping capabilities like searchable inventory and location-based offers to brick-and-mortar environments.[3][5][6] The platform serves retailers (e.g., Toys R Us, Walgreens, Schnucks) and shoppers by solving the problem of inefficient in-store navigation—pinpointing products on exact shelves via smartphone apps, QR codes, or APIs—while providing retailers with business intelligence on customer behavior, targeted promotions, and revenue optimization through data analytics.[1][2][4] Deployed in over 14,000 U.S. stores by 2016, it integrates technologies like beacons, Wi-Fi, and augmented reality to enhance experiences and drive impulse purchases, with expansions into venues like hospitals and malls.[1][6][7]
Aisle411 was co-founded in 2008 by Nathan Pettyjohn (CEO) and Matthew Kulig in St. Louis, Missouri, inspired by Pettyjohn's frustration wandering a store for a surge protector while associates gave misleading directions.[5][7] The idea emerged from recognizing retail's need to match online convenience amid rising smartphone use, launching its app in August 2009 with Ace Hardware and Price Cutter in Missouri, followed by Shop 'n Save and Schnucks in 2010.[5] Pivotal moments included acquiring WiLocate's indoor positioning tech in 2012 for precise mapping, raising $6.3 million in 2013 led by Cultivation Capital to scale partnerships, and beta-testing beacon integrations with Estimote in 2014 for location-based messaging in home improvement and sporting goods stores.[4][5]
Aisle411 rides the Internet of Retail Stores trend, digitizing physical retail amid e-commerce dominance (e.g., Amazon), where over 90% of sales still happen in-store but shoppers demand mobile sophistication.[1][4] Timing aligns with smartphone proliferation (over 50% of shoppers by 2014) and beacon/IoT adoption, countering revenue loss from frustrated customers via geospatial tech like GIS and indoor positioning.[3][4] Market forces favoring it include retail's push for omnichannel experiences, partnerships with Google/Apple/lighting firms, and post-2010s beacon hype, influencing the ecosystem by enabling data-driven decisions, associate productivity, and vertical expansions that normalize indoor nav in non-retail spaces.[2][5][7]
Aisle411's platform positions it to capitalize on maturing indoor tech stacks, scaling from 14,000+ stores to global venues via AR and analytics for hyper-personalized retail.[1][6] Trends like AI-driven recommendations, 5G-precise positioning, and venue digitization (e.g., smart hospitals, malls) will shape its path, potentially amplifying influence through deeper brand integrations and data monetization.[4][7] As physical retail evolves, Aisle411 could redefine in-store journeys, turning frustration into revenue much like its surge protector origin story sparked a now-essential tool.
Key people at Aisle411.
Aisle411 has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Series A in September 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2013 | $6M Series A | Cultivation Capital | FINTOP Capital, DON Dodge, Billiken Angels, Plug And Play Ventures, Springfield Angel Network, ST. Louis Arch Angels | Announced |
