air up

Based in Munich, Germany, air up is a direct-to-consumer hydration company that manufactures refillable water bottles utilizing interchangeable scent pods to flavor plain water through retronasal olfaction without added sugars or artificial ingredients. The enterprise has scaled its global operations to serve over 10 million customers across 14 countries, supported by a workforce of approximately 300 employees at its Bavarian headquarters. Generating recurring revenue through consumable pod sales, the business recently surpassed €200 million in annual revenue and has secured more than €60 million in total venture funding to date. The company's capitalization table includes strategic investments from prominent institutional backers and venture firms such as PepsiCo, Five Seasons Ventures, Freigeist Capital, and Sound Ventures. The organization was officially founded in 2019 by co-founders Lena Jüngst, Tim Jäger, Fabian Schlang, Jannis Koppitz, and Simon Nüesch.