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§ Private Profile · Irvine, CA, USA
Real-time market intelligence SaaS for specialty crops, optimizing agriculture decisions and supply chain efficiency.
Based in Irvine, California, AGTools provides a software-as-a-service platform that delivers real-time market intelligence and data analytics for the global agricultural supply chain. Founded in 2017 by Martha Montoya, Gustavo Montoya, and Charley Harrison, the company utilizes artificial intelligence to analyze over 6.1 billion data points across 500 specialty crops, tracking variables like historical pricing, weather patterns, and logistics. This enterprise dashboard helps farmers, wholesalers, and retailers optimize their supply chain decisions, manage 5,000 daily truckloads, and significantly reduce food waste. AGTools has raised $5.2 million in total funding, including a seed round led by Reinventure Capital, and previously completed the Techstars Farm to Fork accelerator program. The organization also maintains strategic partnerships with major technology firms, including an award-winning collaboration with Microsoft, to enhance its predictive analytics capabilities and co-sell globally.
AGTools has raised $2.8M across 3 funding rounds.
AGTools has raised $2.8M in total across 3 funding rounds.
AGTools has raised $2.8M in total across 3 funding rounds.
AGTools's investors include Parallel18, Reinventure Capital, Candace Laing.
AgTools is a SaaS platform delivering real-time big data and AI-driven analytics for over 500 specialty crops and commodities in the global food supply chain.[1][2][6] It serves agribusiness operators—from farmers and growers to distributors, buyers, marketers, and multinationals—by aggregating government and institutional data to enable better planting, harvesting, buying, selling, and forecasting decisions, ultimately reducing waste, emissions, and financial risks while boosting profitability and sustainability.[1][2][3][5] Comparable to Bloomberg for finance, AgTools provides market transparency at billion-transaction-per-second speeds, tackling a $940 billion annual global loss from supply chain inefficiencies.[1][3]
Founded in 2016 and headquartered in Irvine, CA, the company has raised $1.8M in funding, secured multi-year contracts with giants like Cargill and Ecolab, filed patents, and earned accolades like the Microsoft Machine Learning and AI Award, with plans for a $10M Series A to expand its farmer and corporate customer base.[1][2]
AgTools was founded in 2016 by food industry veterans, led by CEO Martha Montoya (a Latinx woman entrepreneur) and CTO Gustavo Montoya, who brought generations of agricultural experience to address perishable goods challenges.[1][2][3] The idea emerged from recognizing massive waste in the food supply chain—estimated at $940 billion yearly—and the need for real-time data to prevent issues like unnecessary shipments, emissions, and mismatched harvests.[1][3] Early traction came via Techstars acceleration, partnerships with Cargill and Ecolab for proofs-of-concept, patent filings, and multi-year multinational contracts, despite fundraising hurdles in a challenging landscape.[1] Pivotal moments include speaking at Fruit Logistica 2023 on sustainability and mango trends, and recent events like IICA Costa Rica, COP30 book launches, and SembrAI 2025 on AI for food waste reduction.[3][6]
AgTools rides the agtech wave of AI, big data, and sustainability amid climate change, geo-economic shifts, and a trillion-dollar food waste crisis, providing analytics-driven tools as organizations demand real-time insights to stay competitive.[3][5][6] Timing aligns with rising needs for data infrastructure in volatile markets—e.g., crop disruptions from weather—where failure to adopt risks market share loss to agile players.[5] Market forces like regulatory sustainability mandates, AI adoption in LATAM/Americas, and events like COP30 favor it, influencing the ecosystem by enabling profitable green practices, behavioral change via AI (e.g., SembrAI 2025), and biodiversity cultivation.[3][6] As a Techstars alum, it democratizes Bloomberg-level intel for underserved farmers, bridging traditional ag with tech giants.
AgTools is poised for explosive growth post its planned $10M Series A, targeting broader farmer/corporate adoption amid AI-agtech booms and global sustainability mandates.[1][6] Trends like real-time climate analytics, LATAM geo-economy shifts, and food security AI (e.g., SembrAI, IICA) will propel it, potentially expanding to more commodities, deeper integrations, and biodiversity tools.[6] Its influence may evolve from niche transparency provider to ecosystem shaper, powering waste reduction and resilient chains—echoing its core mission to deliver what Bloomberg does for finance, but for a hungrier, greener world.[1]
AGTools has raised $2.8M across 3 funding rounds. Most recently, it raised $2.0M Seed in June 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2023 | $2M Seed | — | Parallel18, Reinventure Capital | Announced |
| Oct 19, 2022 | $250K Venture Round | Candace Laing | — | Announced |
| Jan 1, 2018 | $500K Seed | — | Parallel18 | Announced |