Agrovision

Agrovision operates a vertically integrated global platform for premium superfruits, primarily blueberries. It cultivates climate-resilient berry varietals using advanced genetics and sophisticated agricultural technologies, including the RipeLocker system, ensuring consistent, year-round supply of quality produce with extended freshness. This comprehensive approach spans from proprietary plant genetics and sustainable farming practices to global distribution.

Steve Magami co-founded Agrovision about a decade ago, driven by the insight to establish a dominant, year-round presence in the global superfruit market. The company leveraged strategic microclimates and innovative horticultural science. This enabled consistent delivery of premium, sustainably produced berries to meet consumer demand for quality and availability.

Agrovision supplies fresh berries to global markets, major retailers, and direct consumers via The Fruitist brand. Its vision prioritizes agricultural innovation and environmental stewardship, striving for net-zero greenhouse gas emissions. By advancing climate-adapted genetics and regenerative farming, the company aims to foster a resilient, sustainable global food system.