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§ Private Profile · Rosario, Santa Fe, Argentina
E-commerce marketplace for Latin American agribusiness, connecting farmers with suppliers of agricultural machinery, inputs, and financial services.
Based in Rosario, Argentina, Agrofy operates an online e-commerce marketplace connecting buyers and sellers across the Latin American agribusiness sector. The platform facilitates transactions for farm machinery, commercial vehicles, farmland, seeds, and fertilizers, while also providing digital marketing, logistics, and specialized financial services through its Agrofy Pay and Agrofy Créditos tools. Operating across nine countries with a significant focus on the Brazilian market, the company serves over 5,000 multinational and regional agricultural businesses listing more than 65,000 products, supported by a workforce of 109 employees. Agrofy has secured $66 million in total venture funding, including a $30 million Series C round, backed by prominent corporate and institutional investors such as Syngenta Ventures, Bunge Ventures, Yara Growth Ventures, and SP Ventures. The agricultural technology enterprise was founded in 2015 by Maximiliano Landrein and Alejandro Larosa.
Agrofy has raised $58.0M across 3 funding rounds.
Agrofy has raised $58.0M in total across 3 funding rounds.
Agrofy is a digital marketplace and e-commerce ecosystem for the agricultural sector, connecting buyers and sellers across the agribusiness chain in Latin America. It offers products like seeds, fertilizers, crop protection, machinery, livestock, insurance, and financial services via platforms such as Agrofy Pay, serving farmers, agribusinesses, and suppliers to streamline transactions, boost efficiency, and enhance profitability.[1][2][3][5]
Founded in 2015 and headquartered in Rosario, Argentina, Agrofy operates in countries including Brazil, Colombia, Uruguay, Chile, and Peru, with estimated annual revenue of $16.2M–$19.3M and around 112–118 employees. The platform addresses inefficiencies in traditional agriculture by digitizing sales of over 65,000 products from 5,000+ companies, including multinationals like Syngenta and Bunge, while providing tools for better pricing, market access, and decision-making.[1][3][4][7]
Agrofy was founded in 2015 in Rosario, Santa Fe, Argentina—a hub for agtech—by Maximiliano Landrein (Co-Founder and CEO), Alejandro Larosa (President), Gonzalo Velazquez (COO & CMO), and Guillermo Raies (CTO). The founders drew from over 18 years of experience at the intersection of agribusiness and internet technology, spotting the gap in online platforms for farmers to buy/sell all ag-related products and services.[4][5]
The idea emerged from recognizing the potential for exponential growth in online ag transactions, as traditional firms sought digital partners. Early challenges included solving e-commerce hurdles like logistics, payments, credit, trust, and reputation tailored to agribusiness. Pivotal moments: Raising $10M+ across seed rounds and a Series A (total funding ~$29M, latest $23M), signing 5,000+ companies, launching AgrofyNews for market intel, and expanding categories like grains while building Agrofy Pay.[4][5][7]
Agrofy rides the agtech digitization wave in Latin America, where traditional paper-based ag transactions hinder efficiency amid rising global food demand and climate pressures. Timing aligns with e-commerce boom post-COVID, fintech adoption, and LatAm's ag export strength (e.g., Argentina/Brazil as soy/grain powers), digitizing a $200B+ sector fragmented by geography and informality.[1][2][4][5]
Market forces favoring it: Farmer smartphone penetration, need for transparency/pricing amid volatility, and investor interest (Syngenta, Bunge backing). Agrofy influences the ecosystem by onboarding multinationals, fostering online norms, and enabling smaller suppliers/farmers to scale, accelerating agtech maturity in emerging markets like a "Mercado Libre for ag."[3][4]
Agrofy is poised for hypergrowth by deepening Agrofy Pay penetration and expanding categories/logistics across LatAm, potentially hitting $50M+ revenue as ag e-commerce surges. Trends like AI-driven farm mgmt, sustainable inputs, and cross-border trade will shape it, with blockchain/crypto integrations hinted in profiles amplifying transparency.[2][6]
Its influence may evolve from marketplace to full ag platform (e.g., data analytics, precision ag), solidifying Argentina's agtech leadership while empowering millions of farmers—turning Agrofy from a connector into an indispensable agribusiness backbone.[1][3][4]
Agrofy has raised $58.0M in total across 3 funding rounds.
Agrofy's investors include Erkki Aaltonen, Acre Venture Partners, SP Ventures, SVG Ventures-THRIVE, Syngenta Group Ventures, Brasil Agro, Bunge Ventures, Cresud, Fall Line Capital, Syngenta Ventures, Francisco Jardim, Eric O'Brien.
Agrofy has raised $58.0M across 3 funding rounds. Most recently, it raised $29.0M Series C in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $29M Series C | Erkki Aaltonen | Acre Venture Partners, SP Ventures, SVG Ventures THRIVE, Syngenta Group Ventures, Brasil Agro, Bunge Ventures, Cresud, Fall Line Capital, Syngenta Ventures | Announced |
| Dec 1, 2019 | $23M Series B | Francisco Jardim | Acre Venture Partners, Brasil Agro, Eric O'Brien | Announced |
| Mar 1, 2018 | $6M Series A | SP Ventures | SVG Ventures THRIVE, Syngenta Group Ventures, Bunge Ventures, Cresud, Endeavor Catalyst, David Pierson | Announced |