Agri-Trak has raised $250K in total across 1 funding round.
Agri-Trak's investors include Mucker Capital.
Agri-Trak is a technology company that builds a Software as a Service (SaaS) platform designed to help small and medium-sized farms digitize, track, and analyze labor and production data. Its product suite includes a web dashboard for farm analytics, a tablet app for managing worker crews, and a mobile app for workers to clock in and out. Agri-Trak serves specialty crop farms such as those growing apples, cherries, peaches, nuts, and berries—crops that have traditionally been difficult to monitor with automated technologies. The platform addresses critical challenges such as labor tracking, H2-A migrant worker compliance, and production transparency, enabling farmers to optimize yield, productivity, and profitability. Agri-Trak has demonstrated growth momentum by expanding its user base across multiple states and managing over 10,000 acres of farmland with high user satisfaction[1][2][5].
Agri-Trak was founded in 2020 by Jamie Sonneville, a fifth-generation apple grower with a technology background. The idea emerged from Sonneville’s firsthand experience with the challenges of managing labor and production on her family farm, where traditional pen-and-paper methods hindered profitability and operational insight. After developing the software for personal use and seeing interest from other local farms, Sonneville commercialized the product and brought on Jason Hill, an experienced agtech sales leader, as co-founder and Chief Revenue Officer to help scale the business. Early traction included winning the 2020 Kickstart Wayne County competition and the Audience Choice Award at the Grow-NY business competition, validating the product’s innovation and market fit[1][3][5].
Agri-Trak rides the growing trend of digital transformation in agriculture, particularly the move toward data-driven farm management to increase efficiency and sustainability. The timing is critical as small family farms face razor-thin margins and increasing competition, making operational transparency and labor compliance essential for survival. Market forces such as regulatory complexity (e.g., H2-A visa compliance), consumer demand for traceability, and the need to reduce food waste favor Agri-Trak’s solutions. By enabling small farms—which produce 90% of the US food supply—to adopt smart-farm technologies, Agri-Trak contributes to preserving biodiversity and strengthening the resilience of the food supply chain[2][5].
Looking ahead, Agri-Trak is poised to expand its platform accessibility (e.g., iPad support) and enhance traceability features that provide granular data on crop origins and labor inputs. As the agtech sector evolves, trends such as increased regulatory scrutiny, sustainability demands, and the digitization of manual farm processes will shape Agri-Trak’s growth trajectory. The company’s farmer-centric approach and focus on underserved specialty crops position it well to deepen its influence in the agricultural ecosystem, helping family farms thrive for generations to come[1][3][5].
Agri-Trak has raised $250K across 1 funding round. Most recently, it raised $250K Seed in February 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2023 | $250K Seed | Mucker Capital |