Again is a technology company.
Again is a technology company focused on advancing a new industrial era by repurposing CO₂ waste into critical products through a unique technology platform that combines biology, chemistry, and AI.
Again has raised $54.0M across 3 funding rounds.
Again has raised $54.0M in total across 3 funding rounds.
Again has raised $54.0M in total across 3 funding rounds.
Again's investors include ACME Capital, Earlybird Venture Capital, Roni Hiranand, GV, HV Capital, Notion Capital, Sapphire Ventures, Maximilian Kufner, Maximilian Tayenthal.
Again Technology is a Swedish climate-fintech startup founded in 2020 that builds a mobile app empowering consumers to drive corporate sustainability using their historical card transaction data, while providing companies with tools and incentives to accelerate environmental change.[1] Targeting consumers and B2B partners in energy/greentech and fintech sectors, it addresses the lack of consumer leverage over corporate sustainability efforts by turning everyday spending into actionable pressure on brands, operating on a bootstrapped model with 1-10 employees.[1]
The company draws from its founders' prior experience developing and selling millions of consumer products via e-commerce and retail, which they now repurpose to foster large-scale sustainability without producing unnecessary goods.[1]
Again Technology was founded in 2020 in Sweden by a team of four key figures: Johan Lönnberg (Founder & CEO), Magnus Elm (Founder & Product), Christoffer Skeppstedt (Founder & Co-CTO), and Nils Edström (Founder & Co-CTO), with Gustav Östman handling communication and partnerships.[1] The idea emerged from the founders' reflections on their past work producing "millions of products that no one really needs," granting them deep expertise in consumer products, e-commerce, and retail—skills they now redirect toward sustainability.[1]
Early traction stems from this insider knowledge, positioning Again to leverage transaction data for real-world impact without external funding, as a bootstrapped venture focused on app-driven behavioral change.[1]
Again Technology rides the climate-fintech wave, where consumer data meets ESG demands amid rising regulatory pressures like EU Green Deal mandates and corporate net-zero pledges.[1] Timing is ideal post-2020, as pandemic-era e-commerce booms amplified sustainability scrutiny, with market forces like Scope 3 emissions reporting favoring data-leveraged solutions over hardware-heavy alternatives.[1]
It influences the ecosystem by democratizing sustainability—shifting power from brands to consumers—potentially amplifying impact through network effects in Scandinavia's greentech hub, while complementing broader trends in carbon tracking apps.[1]
Again Technology's transaction-based model positions it for viral consumer adoption and B2B partnerships as sustainability becomes a purchase driver. Next steps likely include app expansions for global transactions, AI-enhanced insights, and monetization via premium features or enterprise licensing amid 2025's tightening climate regs.[1]
Shaped by fintech personalization trends and greentech funding surges, its influence could evolve into a standard for consumer-corporate accountability, scaling from bootstrapped roots to drive the large-scale change its founders envision—repurposing past expertise for a sustainable world.[1]
Again has raised $54.0M across 3 funding rounds. Most recently, it raised $43.0M Series A in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2024 | $43.0M Series A | ACME Capital, Earlybird Venture Capital, Roni Hiranand, GV, HV Capital, Notion Capital, Sapphire Ventures, Maximilian Kufner, Maximilian Tayenthal | |
| Jan 1, 2023 | $10.0M Seed | ACME Capital, Roni Hiranand, HV Capital, Maximilian Kufner | |
| Oct 1, 2021 | $1.0M Seed |