Afrimarket

Afrimarket was a Paris, France-based e-commerce and cash-to-goods remittance platform that enabled the African diaspora in Europe to pay directly for essential goods and services delivered to relatives in West Africa. The company initially operated by converting cross-border payments into electronic credit redeemable at designated point-of-sale locations, which eliminated middlemen and reduced traditional money transfer fees. After reporting 6,000 active users in its early stages, the business eventually pivoted toward a broader regional e-commerce and local logistics model. Before ceasing operations and entering compulsory liquidation in September 2019, the enterprise raised approximately €20 million in total venture funding and employed over 250 people at its peak. The platform secured financial backing from notable investors including Orange Digital Ventures, Xavier Niel, and Kima Ventures. Afrimarket was founded in 2013 by Rania Belkahia, Jeremy Stoss, and François Sevaistre.