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§ Private Profile · Plaça de Gal·la Placídia, 1, 3, 08006 Barcelona, Spain
Develops an AI platform for insurance brokers, automating back-office tasks like email categorization, document processing, and task management.
Based in Barcelona, Spain, Afori develops an artificial intelligence platform designed to automate administrative back-office workflows for European insurance brokers. The company provides a subscription-based software suite that integrates directly with existing broker management systems and applications like Microsoft Outlook to handle email categorization, document processing, and task execution. Utilizing insurance-specific AI agents, the technology converts unstructured client communications into structured data while maintaining compliance with regional regulatory frameworks such as GDPR. The platform features an AI Sidebar product that embeds into user inboxes, which is estimated to save brokers approximately one hour of daily administrative work. The enterprise recently secured €4 million in early-stage funding through a round led by venture capital firm General Catalyst Partners to accelerate product development and market expansion. Afori was founded in 2025 by former wefox executives Fabian Wesemann and Sergi Baños.
Afori has raised $5.0M across 1 funding round.
Afori has raised $5.0M in total across 1 funding round.
Afori has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2025 | $5M Seed | General Catalyst | Celonis, Greylock, Garrett Koehn, Mandeep Singh, Oscar Pierre, Booom, Alexander Rinke, Christopher Leifeld, Christopher Lohmann, Mehdi Ghissassi, Mustafa Suleyman | Announced |
Afori has raised $5.0M in total across 1 funding round.
Afori's investors include General Catalyst, Celonis, Greylock, Garrett Koehn, Mandeep Singh, Oscar Pierre, Booom, Alexander Rinke, Christopher Leifeld, Christopher Lohmann, Mehdi Ghissassi, Mustafa Suleyman.
Afori is a Berlin-based AI platform designed specifically for insurance brokers, automating back-office administrative tasks to free up time for client relationships.[1][2][3] Founded in 2025, it integrates with tools like Outlook to process unstructured emails and documents into structured workflows using agentic AI, addressing the pain point where over 60% of brokers' time is spent on admin work and saving users about an hour per day on average.[1][2] The company emerged from stealth with a €4 million pre-seed round led by General Catalyst, joined by Yellow, Booom, and prominent angels like Mustafa Suleyman (Microsoft AI CEO), Alex Rinke (Celonis co-CEO), and insurance veterans such as Christopher Lohmann and Chris Leifeld, fueling initial product development and German market adoption.[1][2][4]
Afori serves independent insurance brokers handling high volumes of email-based communications, transforming them into actionable cases delegated to industry-specific AI agents that mirror brokers' terminology and processes.[1][3] Its growth momentum is strong out of the gate, with a debut planned at DKM 2025 in Dortmund and funds earmarked for expanded integrations and rapid rollout in Germany.[1][4]
Afori was founded in 2025 by Fabian Wesemann (CEO) and Sergi Baños (CTO), both veterans from the insurance unicorn wefox—Wesemann as co-founder with over a decade in the industry, and Baños as its first employee and former CTO who built its core technology.[1][3][5] The idea emerged from their firsthand experience with brokers' daily challenges, particularly the administrative overload from unstructured email inboxes that hinders client-focused work.[1][3] Wesemann's deep value-chain insights from wefox and Baños's expertise in scalable AI-driven products drove the vision for an AI tool that understands insurance processes natively, developed in close collaboration with brokers for seamless fit.[1][3]
Early traction came swiftly with the €4M pre-seed funding announcement upon exiting stealth in October 2025, attracting top-tier backers who validated the founders' track record and the untapped opportunity in broker automation.[1][2] This capital marks a pivotal moment, enabling immediate product acceleration amid rising AI adoption in insurtech.[4]
Afori rides the agentic AI wave in insurtech, where autonomous agents handle complex, industry-specific workflows amid a surge in AI tools for verticals like insurance.[1][2] Timing is ideal post-2025 AI maturity, with brokers facing digital overload as email remains central despite legacy systems—market forces like labor shortages and rising client demands favor automation that boosts efficiency without disrupting expertise.[1][3] In Germany's fragmented broker market, Afori influences the ecosystem by enabling scale: AI-assisted brokers can serve more clients with personalized advice, driving sustainable growth and higher satisfaction in a €100B+ European sector.[3]
It positions as a "technology that supports, not replaces" brokers, accelerating insurtech's shift from consumer apps (like wefox) to B2B efficiency tools amid VC interest in proven founders.[1][5]
Afori is primed for rapid scaling in Germany via DKM 2025 debut and integrations, with €4M fueling EU expansion as agentic AI evolves to tackle more workflows like claims and compliance.[1][4] Trends like multimodal AI (handling docs/emails) and regulatory tailwinds for broker tech will shape its path, potentially capturing share in a market ripe for disruption by ex-unicorn talent.[2][5] Its influence could evolve from niche automator to ecosystem standard, empowering brokers amid AI proliferation—watch for Series A as early metrics validate the 1-hour/day savings promise.[1][3] This stealth exit underscores how insurtech veterans are redefining back-office AI for tangible ROI.