Affise is a technology company.
Affise has raised $8.0M across 1 funding round.
Affise has raised $8.0M in total across 1 funding round.
Affise is a SaaS technology company providing an all-in-one partner marketing platform focused on affiliate marketing, mobile attribution, and performance marketing tools.[1][2][3] It builds software like Affise Performance (campaign management), Affise Reach (partner recruitment), and Affise Attribution (mobile performance measurement), serving ad networks, media buying teams, marketing agencies, brands, mobile app developers, and iGaming operators.[1][2] Affise solves the challenges of managing partnerships by offering real-time analytics, fraud prevention, automated workflows, customizable dashboards, and a cost-per-action (CPA) model that charges only for conversions, enabling scalable revenue growth with features like AI-powered insights, GDPR/CCPA compliance, and over 99.9999% uptime.[1][3][4] The company demonstrates strong growth momentum, processing 1+ trillion clicks monthly, generating $527M+ in partner payouts in 2024, and supporting 1,000+ customers worldwide with global offices.[1][3][4]
Affise was founded in 2016 (with some sources noting 2017) in Vilnius, Lithuania, by a team including Dmitri Zotov, Chief Technical Officer and co-founder, driven by their own frustrations in web and mobile marketing.[2][3] The idea emerged from the need for a user-friendly, cloud-native SaaS platform capable of handling massive data loads at competitive pricing, disrupting traditional cost-per-mille (CPM) models in favor of outcome-based CPA approaches.[2][3] Early traction came from building an all-in-one ecosystem for partnerships without third-party dependencies, leading to rapid adoption; by 2022, Affise migrated to Google Cloud for scalability, enabling faster feature deployment and new products like a SaaS-focused solution.[2] Pivotal moments include expanding to verticals like iGaming, retail, dating, and agencies, while opening offices in Germany, Israel, India, China, and Cyprus to support global operations.[2][3]
Affise rides the surge in performance and partner marketing, fueled by mobile-first user acquisition, influencer ecosystems, and the shift from CPM to CPA models amid rising ad costs and privacy regulations like GDPR/CCPA.[1][2][3] Its timing aligns with the explosion of affiliate channels—social influencers, app integrations, loyalty programs—where brands seek direct, scalable partnerships without intermediaries, especially in high-growth verticals like iGaming, e-commerce, and mobile apps.[1][2][4] Market forces favoring Affise include booming mobile attribution needs (critical in 2026 for ROI optimization) and cloud scalability demands, as seen in its Google Cloud migration that cut costs and enabled rapid innovation.[2] By simplifying data-heavy workflows and enabling precise tracking, Affise influences the ecosystem by empowering agencies and brands to automate, analyze, and outperform competitors, fostering a more efficient, transparent performance marketing landscape.[1][4][5]
Affise is poised to expand its platform with deeper AI integrations, more vertical-specific tools (e.g., enhanced iGaming and SaaS offerings), and broader Google Cloud adoption like Cloud Run for faster deployments amid growing partner marketing demands.[1][2] Trends like mobile dominance, real-time personalization, and privacy-focused attribution will shape its trajectory, potentially driving further payout volumes beyond 2024's $527M benchmark.[1] Its influence may evolve from a disruptor in affiliate software to a core infrastructure layer for global performance ecosystems, solidifying its role in helping brands scale revenue through simplified, high-impact partnerships—echoing its founding mission to make partnerships accessible and effective.[3]
Affise has raised $8.0M in total across 1 funding round.
Affise's investors include Bond, General Catalyst, Insight Partners, Leta Capital.
Affise has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2021 | $8.0M Series A | Bond, General Catalyst, Insight Partners, Leta Capital |