Affinity Group

Affinity Group operates as a sales and marketing agency focused on the food industry. It offers comprehensive services including culinary support, store-level merchandising, strategic sales planning, and market execution for brands. The company utilizes an integrated approach, recently incorporating AI and data innovation to optimize client sales and customer engagement across foodservice and retail fresh food channels.

Established in 2014, Affinity Group rapidly expanded in the food sales and marketing sector. Its growth strategy emphasizes strategic acquisitions, integrating specialized agencies to broaden service offerings and geographical presence. This model has allowed the firm to consolidate expertise and enhance market penetration throughout North America.

Affinity Group serves diverse food brands aiming to maximize market performance and reach in retail and foodservice sectors. Its mission is to act as a "Bridge to Local Success" for clients, deploying a talented team of sales and culinary professionals. The company delivers superior service and execution, fostering success for its clients, customers, and its organization.