Affinity Capital

Affinity Capital Group operates as an integrated corporate finance and advisory house, providing specialized expertise across strategic advisory, mergers and acquisitions, private equity, and capital markets & financing. The firm offers tailored solutions, deeply engaging with clients on pivotal global themes like energy transition, food and water security, infrastructure, critical minerals, and indigenous engagement.

Established in 2022, Affinity Capital Group was founded by Adam Santa Maria, Demetrios Pynes, and Simon Tan. Their collective decades of experience in strategic financial guidance, capital markets, and complex merger and acquisition transactions informed the creation of this specialized advisory firm, enabling effective navigation of global economic challenges.

Affinity Capital Group serves diverse listed and unlisted companies, both within Australia and internationally. The company’s long-term vision centers on proactively driving significant change and fostering sustainable growth through its advisory services, guiding enterprises to capitalize on emerging opportunities within their core thematic areas.