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§ Private Profile · Halifax, NS, Canada
Audience intelligence platform analyzing billions of social connections to identify customer segments for marketers, agencies, and brands.
Affinio is a Halifax, Nova Scotia-based audience intelligence and social media analytics platform that utilizes graph analytics to segment consumers based on their underlying interests and behavioral patterns. Operating as a business-to-business software provider, the company scaled to a peak of 65 employees and secured approximately $14 million in venture funding before undergoing industry consolidation. The enterprise platform attracted financial backing from investors including Whitecap Venture Partners and Round13 Capital, while serving a corporate client base that featured Publicis Groupe, Danone, and Universal Music Group. After building a roster of over 50 enterprise customers, the business was initially acquired by NowVertical Group in October 2021 for $7.3 million in cash and shares before subsequently being integrated into Audiense in 2023. Affinio was founded in 2013 by Tim Burke, Stephen Hankinson, Ardi Iranmanesh, and Phil LeBlanc.
Affinio has raised $14.5M across 3 funding rounds.
Affinio has raised $14.5M in total across 3 funding rounds.
Affinio has raised $14.5M across 3 funding rounds. Most recently, it raised $9.0M Series B in November 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 30, 2017 | $9M Series B | Build Ventures, Round13 Capital | — | Announced |
| Nov 3, 2015 | $4M Series A | — | Brave Ventures, Build Ventures, Social Starts | Announced |
| Nov 3, 2013 | $1.5M Seed | Patrick Keefe | — | Announced |
Affinio has raised $14.5M in total across 3 funding rounds.
Affinio's investors include Build Ventures, Round13 Capital, BRaVe Ventures, Social Starts, Patrick Keefe.