Advekit has raised $3.0M in total across 1 funding round.
Advekit's investors include Canaan Partners, Moment Ventures, Pelion Venture Partners, Sierra Ventures.
Advekit is a Los Angeles-based mental health startup founded in 2017 that operates an online platform matching clients with therapists through a swipe-based interface, akin to dating apps, to simplify access to therapy.[1] It serves individuals seeking mental health treatment, particularly those unsure where to start, by solving discovery barriers like finding suitable providers and navigating insurance; the platform handles insurance verifications, claims filing, and therapist matching as a concierge service.[1][3] Advekit targets affordability and ease, expanding from LA to Orange County, San Diego, and San Francisco, with early traction including 500+ referrals post-beta launch and a pre-seed round in 2019 led by Amplify.LA.[1]
Advekit was co-founded in 2017 by Alison LaSov and Arielle Garellek, who met through mutual friends in 2014 and bonded over their shared passion for connecting people with therapists.[1] The idea emerged from observing that employees often underutilized mental health benefits due to not knowing how to begin therapy; the duo conducted market research, built a beta, and hired developers to create a matching platform.[1] They launched the beta in May 2018, achieving rapid traction with 85% of listed providers contacted by users within weeks, leading to Stripe integration for monetization via therapist fees by August; this success fueled geographic expansion and a pre-seed raise in April 2019 from Amplify.LA, Ace Fund, and Wavemaker 360.[1]
Advekit rides the mental health tech boom, accelerated by rising awareness post-pandemic and demand for digital-first care amid therapist shortages.[1][2] Its timing aligns with telehealth normalization and insurance expansions for behavioral health, positioning it to capitalize on market forces like consumer preference for app-based services over directories.[1][3] By democratizing therapist discovery, it influences the ecosystem, onboarding providers via targeted outreach and paid marketing, while competing in a space with platforms like LinkedIn for professional matching but specialized for therapy.[1][4]
Advekit's concierge model and early momentum position it for scaling amid sustained mental health demand, potentially through further funding, national expansion, or AI-enhanced matching.[1][2] Trends like integrated teletherapy and employer wellness partnerships will shape its path, evolving its influence from regional matcher to full-service platform—building on its swipe-for-therapy hook to redefine accessible care.[1][3]
Advekit has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2020 | $3.0M Seed | Canaan Partners, Moment Ventures, Pelion Venture Partners, Sierra Ventures |