Admix

Admix is a London, England-based advertising technology company that provides an in-play monetization platform for mobile game developers and virtual reality creators. The business operates a marketplace allowing brands to programmatically insert native product placements directly into gameplay, reaching hundreds of millions of players across 300 integrated games. Prior to its corporate restructuring, the enterprise raised approximately $37 million in total venture capital funding, including a $25 million Series B financing round completed in October 2021. The platform secured financial backing from venture firms such as Elefund, Force Over Mass, and Notion Capital, while facilitating advertising campaigns for consumer brands like McDonald's and Uber. In June 2022, the company executed a merger with metaverse infrastructure developer LandVault and subsequently rebranded under the LandVault name. Admix was founded in 2018 by Samuel Huber and Joe Bachle-Morris.