Adjust is a leading mobile measurement platform that empowers app marketers to measure, attribute, and optimize user acquisition and engagement across mobile, CTV, and other platforms.[1][2] Acquired by AppLovin, it serves over 300,000 apps and 3,000 customers worldwide by providing end-to-end analytics, fraud prevention, cohort analysis, and seamless integrations with ad networks like Google and Meta, solving key challenges in tracking user journeys, preventing ad fraud, and scaling growth in a privacy-focused era.[1][2][3] Its AI-powered Growth Copilot enables natural language queries for real-time insights, positioning it as a growth catalyst with strong recognition, including a 4.5/5 rating.[1][3]
Founded in 2012 in Berlin, Adjust emerged as a response to the growing need for reliable mobile app attribution amid the explosion of app stores and digital advertising.[1][2] Key leaders today include CEO Andrey Kazakov, CRO Egor Lukomsky, CTO Ender Özcan, and others, building on early momentum to become a global analytics leader.[1] A pivotal moment came with its acquisition by AppLovin, enhancing its scale while maintaining focus on marketer-trusted tools; it has since expanded from core mobile attribution to CTV and advanced AI analytics, serving massive traction with 300,000+ apps.[1][2]
Adjust stands out in the crowded mobile analytics space through these key strengths:
Adjust rides the wave of app economy growth, where mobile and CTV user acquisition demands precise, privacy-safe attribution amid iOS privacy changes like SKAN and rising ad fraud.[2][3] Its timing aligns perfectly with marketers' shift to unified platforms for cross-channel optimization, countering market forces like signal loss and cookieless futures by emphasizing server-side tracking and AI insights.[1][2] By enabling data-driven scaling for top brands, Adjust influences the ecosystem, fostering healthier competition and innovation in app marketing while differentiating from product-focused tools like Statsig.[2]
Adjust's trajectory points to deeper AI integration and expansion into emerging channels like CTV gaming, leveraging AppLovin's resources to dominate privacy-first attribution.[1][3] Trends like real-time personalization and zero-party data will shape its path, potentially evolving it into a full-stack growth engine amid maturing app markets. As the analytics leader marketers trust, Adjust remains poised to accelerate even more app successes from its strong 2012 foundations.[1]
Adjust has raised $12.0M in total across 2 funding rounds.
Adjust's investors include Capnamic Ventures, Iris Capital, Target Partners.
Adjust has raised $12.0M across 2 funding rounds. Most recently, it raised $8.0M Series C in September 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2014 | $8.0M Series C | Capnamic Ventures, Iris Capital, Target Partners | |
| Jun 1, 2013 | $4.0M Series B | Capnamic Ventures, Iris Capital, Target Partners |
