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§ Private Profile · New York City, NY, USA
An advertising technology company offering a SaaS platform for brands and agencies to build and serve interactive HTML5 rich media ads without coding.
Adcade is a New York-based advertising technology company that provides a software-as-a-service platform for creating, deploying, and managing interactive digital advertisements. The organization developed a proprietary system called Epoch, which enables creative agencies, online publishers, and brands to build, serve, and measure HTML5 rich media campaigns across desktop and mobile environments without requiring manual coding. Operating primarily within the business-to-business sector, the enterprise generates revenue through platform licensing fees charged to digital marketing firms and corporate clients. The firm raised $1.5 million in seed funding to support the official commercial launch of its flagship software in May 2014. Despite its initial market entry and capital acquisition, the entity appears to have ceased active operations or pivoted its business model in the late 2010s. Adcade was founded in 2013 by Rob Flinn and Paul Flinn.
Adcade has raised $8.5M across 3 funding rounds.
Adcade has raised $8.5M in total across 3 funding rounds.
Adcade has raised $8.5M in total across 3 funding rounds.
Adcade's investors include Polaris Partners, 2048 Ventures, RTP Ventures, Scout Ventures, Supernode Ventures, Trajectory Ventures, ff Venture Capital, Quotidian Ventures, John Frankel, BHV Capital, Great Oaks Venture Capital.
Adcade has raised $8.5M across 3 funding rounds. Most recently, it raised $5.0M Series A in October 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2013 | $5M Series A | Polaris Partners | 2048 Ventures, RTP Ventures, Scout Ventures, Supernode Ventures, Trajectory Ventures, FF Venture Capital, Quotidian Ventures | Announced |
| Mar 6, 2013 | $1.5M Seed | John Frankel | BHV Capital, Great Oaks Venture Capital, Quotidian Ventures | Announced |
| Oct 1, 2012 | $2M Seed | — | 2048 Ventures, RTP Ventures, Scout Ventures, Supernode Ventures, Trajectory Ventures | Announced |
Adcade is a New York-based technology company that builds software tools for creating multi-screen digital display ads using HTML5 technology. It serves brands, agencies, publishers, and consumers by enabling cross-platform advertising campaigns that work seamlessly across devices.[1][3][4] The company solves the challenge of producing interactive, high-performance ads without heavy coding, through tools like its HTML5 animation software Epoch and LightSpeed technology, which streamline creation from design tools like Photoshop.[3][5] Adcade also operates an in-house advertising studio to demonstrate its platform's capabilities for clients.[4]
Early momentum came from launching Epoch in 2015, aimed at designers and developers for easy cross-platform ad building, building on its 2014 platform debut for multi-device ads.[3][4][5]
Adcade emerged as a New York software company focused on addressing limitations in digital advertising, particularly the need for ads that perform consistently across multiple screens and devices. It launched its core platform in 2014 as a cross-platform advertising solution, initially operating an in-house studio to showcase capabilities to brands and agencies.[4] By 2015, a pivotal moment arrived with the release of Epoch, its HTML5 animation tool, designed to simplify ad creation for advertisers and creatives, leveraging prior innovations like LightSpeed technology for Photoshop exports.[3][5] Specific founders are not detailed in available sources, but the company's evolution centered on empowering non-technical users in ad production.
Adcade stands out in digital advertising through specialized tools and workflows:
These features prioritize speed, accessibility, and performance over traditional ad tech.
Adcade rides the early-to-mid 2010s wave of HTML5 adoption, which shifted digital ads from Flash to web-standard, responsive formats amid rising mobile and multi-device usage. This timing mattered as advertisers faced fragmentation—needing ads that scaled across desktops, tablets, and phones—while demanding richer interactivity without plugins.[1][3][4] Market forces like the decline of Flash (phased out by 2020) and growth in programmatic display advertising favored HTML5 tools, positioning Adcade to influence creative workflows by democratizing ad production for non-coders.[5] It contributed to the ecosystem by enabling agencies to iterate faster, reducing reliance on custom development and supporting the explosion of rich media ads.
Adcade's tools positioned it well for HTML5's dominance in ads, but activity appears centered in 2014-2015 with no recent updates in available data, suggesting potential dormancy or pivot. Next steps could involve modernizing Epoch for current web standards like WebGL or AI-assisted design, capitalizing on ongoing trends in programmatic video and personalized ads. As multi-device experiences evolve with AR/VR and privacy regulations, Adcade's cross-platform ethos could regain traction if revived, influencing how creatives build immersive campaigns in a post-cookie world—echoing its original mission to simplify digital storytelling for advertisers.