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Key people at Ad4Screen.
Ad4Screen is a mobile marketing and advertising agency based in Paris, France, that provides performance-driven user acquisition, app store optimization, and mobile customer relationship management services. The firm operates a business-to-business agency model, generating revenue through consulting fees, campaign management retainers, and commissions on digital media ad spend. Operating across 40 international markets with up to 133 employees, the company maintains an 80 percent client retention rate and generated $21.7 million in annual revenue in 2025. The agency manages mobile campaigns for an enterprise customer base of over 100 major accounts, including multinational corporations such as Procter & Gamble, Renault, Orange, and Nestle. In 2014, the organization spun off its proprietary mobile technology into a separate software company called Accengage. Ad4Screen was founded in 2010 by Jérôme Stioui, Patrick Mareuil, Philippe Leclercq, and Nicolas Klain.
Ad4Screen is a Paris-based media and marketing agency specializing in mobile and cross-device advertising, user acquisition, and retention strategies.[1][2][4][5] Founded in 2010, it serves over 100 major clients like Procter & Gamble, Renault, and Orange, offering services such as mobile strategy consulting, app development, traffic acquisition, CRM, retargeting, App Store Optimization (ASO), and monetization through proprietary tools like tracking systems and push notification centers.[1][2][3][4][6] With around 47-133 employees and $21.7 million in annual revenue as of 2025, Ad4Screen focuses on performance-driven ROI for advertisers and publishers across websites, apps, and mobile-to-store campaigns.[2][3][4]
The company solves key challenges in mobile marketing by providing end-to-end support—from acquisition (CPV, CPD, CPA) to retention and optimization—helping clients boost conversions, reduce bounce rates, and maximize ROI in a mobile-first ecosystem.[4][6] Its growth is evidenced by high client retention (80% year-over-year), operations in 40 markets, and funding from investors like Airship, Wind Capital, Timber Grove Ventures, and BackBone Ventures.[1][3][6]
Ad4Screen was founded in 2010 in Paris, France, by Philippe Leclercq (President) and Khadija Bouzoubaa (Associate Director), building on their prior experience at Directinet, a leading direct e-marketing firm co-founded by Leclercq in 2000.[3][6] Leclercq, an HEC graduate, and Bouzoubaa, with a master's in digital economy, launched Ad4Screen to address the rising demand for mobile advertising expertise amid the smartphone and tablet boom.[6] Early funding came via crowdfunding from OTC Agregator (linked to French insurer MMA) and web contractors from Business Interactive (founders of WCube, Betclic, Boncoin, and Poweo), totaling around $10 million raised since inception.[1][3]
Pivotal early traction stemmed from its operations team's expertise in performant mobile campaigns, app user engagement, and retention, quickly attracting blue-chip clients and establishing Ad4Screen as a pioneer in mobile net marketing.[3][5] A developer like Dinh Nguyen contributed to its tech foundation in Symfony 2 and R&D.[1]
Ad4Screen rides the explosive growth of mobile and cross-device marketing, where over 100 million apps are downloaded daily and social platforms like TikTok dominate user time (+50% on mobile social).[4] Its timing aligns with iOS/Android ecosystem shifts (e.g., iOS 15 impacts on ASO, Huawei's AppGallery), enabling clients to navigate algorithm changes, privacy updates, and fragmented channels like App Store/Google Play.[4] Market forces favoring Ad4Screen include the shift to performance-based advertising (RTB mobile, retargeting), rising app retention needs, and digital transformation for brands in e-commerce, finance, and gaming.[1][2][7]
The company influences the ecosystem by empowering 100+ enterprises with data-driven mobile strategies, fostering higher conversions and loyalty in a $21.7M revenue-scaled operation that bridges traffic acquisition and CRM.[2][4] This positions it as a key enabler for Europe's mobile ad market amid global trends toward omnichannel, ROI-focused digital campaigns.[3][5]
Ad4Screen's trajectory points to expanded cross-device dominance, leveraging AI-enhanced ASO, privacy-compliant retargeting, and emerging channels like TikTok/Huawei amid Web3 and zero-party data trends.[4] With strong client retention and revenue stability, expect deeper vertical penetration (e.g., gaming, finance) and potential M&A as a buyer in mobile tech.[3] Its evolution from mobile pioneer to 360° agency will amplify influence in a post-iOS privacy world, sustaining growth for performance marketers navigating fragmented ecosystems—proving that targeted mobile expertise remains a high-ROI cornerstone.[1][2][6]
Key people at Ad4Screen.
