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§ Private Profile · Chicago, IL, USA
Cloud-based customer experience automation platform offering email marketing, marketing automation, sales CRM, and AI for SMBs.
ActiveCampaign is a Chicago, Illinois-based software company providing a cloud-based customer experience automation platform that combines email marketing, sales CRM, and marketing automation capabilities. The subscription platform serves over 185,000 small and medium-sized businesses across more than 170 countries, generating over $250 million in annual recurring revenue. Operating with a workforce of over 700 employees, the enterprise reached a peak valuation of $3 billion following a $240 million Series C funding round in 2021. The company has raised approximately $395 million in total external capital from institutional investors including Tiger Global, Silversmith Capital Partners, Dragoneer Investment Group, and Susquehanna Growth Equity. In addition to organic growth, the firm expanded its technical capabilities by acquiring transactional email provider Postmark in 2022. ActiveCampaign was originally established as an on-premises software provider in 2003 by founder Jason VandeBoom.
ActiveCampaign has raised $360.0M across 3 funding rounds.
ActiveCampaign has raised $360.0M in total across 3 funding rounds.
ActiveCampaign has raised $360.0M across 3 funding rounds. Most recently, it raised $240.0M Series C in April 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2021 | $240M Series C | Tiger Global | Insight Partners, Silversmith Capital Partners, Dragoneer Investment Group, Susquehanna Growth Equity | Announced |
| Jan 1, 2020 | $100M Series B | Martin Angert | Insight Partners, Silversmith Capital Partners | Announced |
| Oct 1, 2016 | $20M Series A | Silversmith Capital Partners | Insight Partners | Announced |
ActiveCampaign is a technology company that builds an intelligent marketing automation platform designed primarily for small and mid-sized businesses. It offers integrated tools for email marketing, CRM, sales automation, and customer experience optimization, leveraging AI and machine learning to automate and personalize marketing and sales campaigns. Serving over 180,000 customers globally, ActiveCampaign helps businesses automate tedious processes, deliver targeted content, and enhance customer engagement at scale, fueling significant growth and adoption[1][3].
Founded in 2003 by Jason VandeBoom, ActiveCampaign began as on-premise software with multiple marketing solutions but pivoted to a cloud-based SaaS model focused on marketing automation. Jason, a self-taught software engineer and lifelong entrepreneur, started the company initially to support his education. The company experienced rapid growth, expanding from 30 to over 1,000 employees within a few years and achieving a $3 billion valuation after a $240 million Series C funding round in 2021. Key moments include transitioning to a unified platform and integrating AI capabilities to maintain leadership in marketing automation[1][2][3][4].
ActiveCampaign rides the trend of AI-powered marketing automation and CRM convergence, addressing the growing demand for personalized, data-driven customer engagement. The timing is favorable due to increasing digital transformation among SMBs and the need for scalable, intelligent marketing tools that do not require large teams or budgets. By democratizing access to sophisticated marketing technology, ActiveCampaign influences the broader ecosystem by empowering smaller businesses to compete with larger enterprises through automation and AI-driven insights[1][3].
Looking ahead, ActiveCampaign is expected to deepen its AI-native capabilities, expand predictive intelligence features, and grow its partner ecosystem to support enterprise customers globally. Trends such as AI integration, automation, and data-driven marketing will continue to shape its evolution. As it scales, ActiveCampaign’s influence in enabling smarter, more efficient customer engagement for SMBs is likely to grow, reinforcing its position as a leader in marketing automation technology[3].
This trajectory reflects ActiveCampaign’s founding belief that growing businesses should not be limited by their tools, positioning it well to power small teams into big business success.
ActiveCampaign has raised $360.0M in total across 3 funding rounds.
ActiveCampaign's investors include Tiger Global, Insight Partners, Silversmith Capital Partners, Dragoneer Investment Group, Susquehanna Growth Equity, Martin Angert.