Active Mind Technology is a technology company.
Active Mind Technology is a technology company.
Active Mind Technology has raised $11.0M across 2 funding rounds.
Active Mind Technology has raised $11.0M in total across 2 funding rounds.
Active Mind Technology has raised $11.0M in total across 2 funding rounds.
Active Mind Technology's investors include AME Cloud Ventures, Benchmark, Digital Currency Group, DST Global, Endeavor Catalyst, Greylock, Hanabi Capital, Hardware Club, SciFi VC, Winklevoss Capital, Ben Davenport, David Marcus.
Active Mind Technology is a privately-held software company founded in 2010, specializing in data analytics for the sports industry, particularly golf.[1][2][3] It develops GAME GOLF, a wearable GPS and motion-sensing system paired with a mobile app that tracks golf shots, analyzes performance stats, and provides data-driven insights to help golfers improve.[2][3][4] The platform serves recreational and professional golfers, golf course managers, and clubs, solving problems like performance tracking, course optimization, and pace-of-play issues through AI-powered tools like Smart Caddie and GAME GOLF INTELLIGENCE, which leverage a database of over two million rounds and 60 billion data points.[3] With under 25 employees, headquarters in San Francisco, and revenue below $5 million, the company has earned accolades such as Golf Digest Editor’s Choice Awards (2016-2017) and partnerships with Fitbit.[2][3]
Active Mind Technology began in 2010 in Galway, Ireland, founded by John McGuire and a small team of engineers focused on software development for sports tech.[1][3][4] The idea emerged from integrating wearable sensors with GPS to create an automated golf shot-tracking system, addressing the need for precise, hands-free performance data in a sport reliant on manual stat-keeping.[2][4] Early traction came through product launches like GAME GOLF LIVE, which won Golf Digest awards and gained distribution in over 800 pro shops, Amazon Launchpad, and as Fitbit's native golf app; the company later established U.S. headquarters at 645 Harrison St in San Francisco.[2][3]
Active Mind Technology rides the wave of wearables and sports analytics, blending IoT sensors, GPS, and AI to digitize traditional sports like golf amid rising demand for data personalization.[3] Timing aligns with golf's tech adoption post-2010s wearable boom (e.g., Fitbit partnerships) and post-pandemic outdoor activity surge, where data helps optimize experiences amid labor shortages for course management.[2][3] Market forces favoring it include the $84B global golf industry seeking tech to attract younger, tech-savvy players and the explosion of AI in sports (e.g., shot prediction akin to NBA analytics).[3] It influences the ecosystem by providing the "richest source of tracked rounds," enabling better course designs and player communities, while competing with broader fitness trackers by niching into golf-specific depth.[3]
Active Mind Technology's niche in golf tech positions it for growth as AI wearables proliferate and golf embraces data (e.g., expanding to VR training or pro leagues). Upcoming trends like edge AI for real-time caddying and climate-adaptive course tools could amplify its dataset's value, potentially via acquisitions by fitness giants or expansions into other racket sports. Its influence may evolve from consumer gadget to industry-standard analytics platform, especially if it scales B2B intelligence amid slowing hardware sales—watch for partnerships or funding to fuel machine learning upgrades, building on its foundational data moat to dominate golf's performance edge.[3]
Active Mind Technology has raised $11.0M across 2 funding rounds. Most recently, it raised $8.0M Venture Round in September 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2014 | $8.0M Venture Round | AME Cloud Ventures, Benchmark, Digital Currency Group, DST Global, Endeavor Catalyst, Greylock, Hanabi Capital, Hardware Club, SciFi VC, Winklevoss Capital, Ben Davenport, David Marcus | |
| Jan 1, 2013 | $3.0M Series A | Audrey Capital, BoxGroup, Broadstone, E14 Fund, ENIAC Ventures, Far Out Ventures, LAUNCH, Mozilla Ventures, Offline Ventures, Ben Huh, Redpoint Ventures, Scout Ventures, Slow Ventures, Techstars, Vayner RSE, Josh Spear, Merlin Kauffman, Oleg Rogynskyy, Scott Belsky |