Action Factory is a company.
Action Factory is a company.
Key people at Action Factory.
Action Factory was founded by Tammy Camp (Founder & CEO).
Action Factory is a specialized company providing equipment sales, rentals, and services for stunt professionals in the entertainment industry, with a focus on innovative safety gear and action production support.[1][2][3] Founded in 2007, it serves film, TV, and commercial productions by offering turnkey solutions like rigging, fire setups, camera tracking, and rehearsal staging, alongside proprietary products such as fire wear, polymer insert pads, and the "Play’n with Fire" Hydrogel.[1][2][3] The company solves critical safety and efficiency challenges for stunt performers through "stunt-grade" designs developed by industry experts, boasting over 50 years of combined experience, multiple award nominations, and recent 2025 Academy recognition for hydrogel advancements.[3]
Its growth stems from expanding from services to product sales in 2010, building a reputation for unmatched innovation and professionalism under the motto "For Stunt Professionals, By Stunt Professionals."[2]
Action Factory emerged in 2007 out of necessity in the entertainment industry, created by stunt professionals to deliver technologically advanced products and services tailored to their needs.[1][2] Born from real-world experience and exact sciences, it addressed gaps in stunt equipment design, starting as a service provider for unique action content like fire services featuring "Skin Burns," which powered hundreds of film, TV, and commercial projects.[2]
In 2010, the company pivoted to broaden its brand by selling innovative products to the professional stunt community, pioneering fire innovations and "stunt-grade" crash pads distinct from lower-quality alternatives.[2] Key milestones include a 2011 Guinness World Record for the longest body burn without oxygen, multiple SAG and Taurus World Stunt Award nominations (including a 2023 win for *Man from Toronto*), and 2025 Academy recognition for fire gel technology.[3] This evolution reflects over 50 years of industry expertise, with trained, certified associates driving continuous innovation.[1][3]
Action Factory rides the wave of advancing action design technology in entertainment, where rising demand for realistic, high-stakes stunts in blockbusters and streaming content amplifies needs for safer, more innovative gear.[1][3] Timing aligns with post-pandemic production booms and VFX integration, where practical effects like fire and high-work rigging reduce CGI costs while enhancing authenticity—evidenced by their work on major films like *Man from Toronto*.[3]
Market forces favoring them include industry safety regulations and performer advocacy (e.g., SAG), plus tech-material breakthroughs like hydrogels, positioning Action Factory as a leader bridging practical stunts with engineering precision.[3] They influence the ecosystem by elevating standards, supplying global productions, and earning Academy-level accolades that validate stunt tech as a legitimate innovation field.[3]
Action Factory's trajectory points to deeper integration of stunt tech with emerging production tools like AR/VR training and AI-optimized rigging, fueled by their 2025 hydrogel plaque signaling mainstream engineering validation.[3] Trends like sustainable materials and remote production will shape growth, potentially expanding rentals/services amid global content surges.
Their influence may evolve from niche supplier to industry standard-setter, powering safer spectacles as Hollywood prioritizes practical effects—cementing the "one-stop action resource" born from stunt pros' necessity.[1][2]
Key people at Action Factory.
Action Factory was founded by Tammy Camp (Founder & CEO).
