ACT

Act! delivers a comprehensive customer relationship management (CRM) platform, purpose-built for small and medium-sized businesses. Its integrated solution unifies sales, marketing, and customer management, centralizing data and streamlining operations efficiently. The platform features customizable tools for contact and schedule management, complemented by marketing automation, mobile access, and an AI writing assistant.

Pat Sullivan and Mike Muhney founded Act! in 1987, developing "Activity Control Technology," recognized as pioneering the CRM software category. Their fundamental insight was that business success, particularly for smaller enterprises, thrives on robust customer relationships. This understanding drove them to build a system fostering deeper connections beyond simple transactions, establishing a new paradigm for client engagement.

Hundreds of thousands of small and medium-sized businesses globally rely on Act! to organize operations and strengthen client bonds. The company’s vision is to empower these enterprises toward sustainable growth by delivering affordable, effective solutions. Act! aims to continuously evolve its platform, solidifying its role as a central hub for comprehensive relationship management and driving customer loyalty.