Acquired.io is a technology company.
Acquired.io is a technology company.
Acquired.io has raised $2.0M across 1 funding round.
Acquired.io has raised $2.0M in total across 1 funding round.
Acquired.io has raised $2.0M in total across 1 funding round.
Acquired.io's investors include Geek Ventures, Madrona Ventures, Erlend Christoffersen, Paul Heydon.
Acquired.io is a SaaS platform that automates and simplifies multi-channel user acquisition for mobile app publishers. It enables companies to manage and bundle advertising campaigns across numerous channels from a single dashboard, addressing the manual grunt work in a market where channels grew from 700 in 2015 to 1,500 by 2017.[1][2] The product serves mobile publishers like IGG (Lords Mobile) and TextNow, solving inefficiencies where teams spend 80% of time on manual management and discovery of channels such as Snapchat, AdColony, and Vungle.[1]
Launched in 2017 with $2M in seed funding from investors including Jonathan Zweig (AdColony founder) and John Zdanowski (former Linden Lab CFO), Acquired.io built early traction with customers in a competitive landscape alongside Singular, Tune, and AppsFlyer.[1]
Acquired.io was founded by the team behind AppScotch, a prior venture acquired by App Annie, bringing proven expertise in mobile analytics and growth.[1] The idea emerged from the exploding complexity of user acquisition channels, prompting a tool to centralize management and discovery. It launched publicly in June 2017 with $2M funding, quickly securing customers like IGG and TextNow, marking early validation in a high-growth mobile marketing space.[1]
(Note: Acquired.io was later acquired by Adjust, enhancing its integration into broader attribution and analytics ecosystems, though specifics post-2017 are limited.[5])
Acquired.io rode the 2010s mobile app boom, where user acquisition channels proliferated amid rising ad spend on platforms like Snapchat and Vungle.[1] Its timing capitalized on publishers' pain points in a fragmented market, influencing mobile growth tools by pioneering unified management—paving the way for modern marketing automation. Market forces like exponential channel growth favored scalable SaaS solutions, positioning it as a key player before consolidation via Adjust's acquisition, which amplified its reach in app analytics ecosystems.[1][5]
Post-acquisition by Adjust, Acquired.io's tech likely powers advanced multi-channel UA within a larger attribution platform, evolving with AI-driven optimization and privacy changes like ATT. Trends like cookieless tracking and performance marketing will shape its trajectory, potentially expanding to web and non-gaming apps. Its influence may grow indirectly through Adjust, enabling more efficient scaling for publishers in a maturing mobile ecosystem—echoing its origins in simplifying UA's "grunt work."[1][5]
Acquired.io has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2017 | $2.0M Seed | Geek Ventures, Madrona Ventures, Erlend Christoffersen, Paul Heydon |