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Based in Mumbai, Maharashtra, India, Ace Blend develops and distributes various plant-based nutritional products, including vegan protein powders, daily greens, functional drinks, and specialized dietary supplements. The organization operates primarily through a direct-to-consumer e-commerce business model, targeting health-conscious consumers across the broader Indian market who are seeking science-backed wellness solutions for immunity, energy, recovery, and gut health. Operating as a vertically integrated nutrition ecosystem with some unattributed venture capital funding, the enterprise currently maintains a corporate workforce of 34 employees and generates approximately 90,000 monthly website visits. The brand's product development and scientific formulations are guided by key industry personnel, including Chief Executive Officer Shivam Hingorani, Business Development lead Saif Mekhri, and Nutrition Advisor Pariksha Rao. The health and wellness company Ace Blend was officially founded in 2016 by entrepreneurs Shivam Hingorani and Saif Mekhri.
Ace Blend has raised $3.0M across 1 funding round.
Ace Blend has raised $3.0M in total across 1 funding round.
Ace Blend has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2025 | $3M Seed | — | Fireside Ventures | Announced |
Ace Blend has raised $3.0M in total across 1 funding round.
Ace Blend's investors include Fireside Ventures.
Ace Blend is a bootstrapped e-commerce company founded in 2018, specializing in premium, plant-based nutrition and wellness products such as protein blends ("Daily" and "Intense"), functional drinks, supplements, and super-ingredients targeted at immunity, energy, recovery, and gut health[1][2][3]. Headquartered in Mumbai, India, it serves health-conscious consumers via direct-to-consumer platforms and marketplaces, emphasizing scientifically validated, transparent formulations with clean, globally sourced ingredients to solve issues like misleading supplement claims and the need for effective, natural wellness solutions[1][4][5]. With 34 employees and recent web traffic of 90K monthly visits, Ace Blend positions itself as a vertically integrated "nutrition ecosystem" backed by over 25-130 years of team expertise, focusing on precise dosages and personalized health assessments[1][2][6].
Ace Blend was founded in 2018 by Shivam Hingorani, who holds a Diploma in Functional Foods and Nutraceuticals and serves as CEO[1][5][6]. The idea emerged from blending ancient natural knowledge with modern science to create easy-to-consume, multi-benefit nutrition formats, addressing gaps in everyday health for diverse users regardless of age, gender, or fitness goals[5]. Early traction built on a bootstrapped model in India's e-commerce space, with the company developing proprietary blends through R&D supported by experts like Saif Mehkri (BE Chemical Engineering, PGDIP in Global Strategic Management) for business and innovation, and Pariksha Rao (Masters in Advanced Human Nutrition) for advisory[2][5][6]. Pivotal moments include establishing transparency in an industry rife with hype and scaling a direct-to-consumer presence from Mumbai[1][4].
Ace Blend rides the global surge in plant-based wellness and e-commerce nutrition, fueled by rising health consciousness post-pandemic, demand for transparent superfoods, and India's booming DTC market for functional foods[1][2][4]. Timing aligns with trends in personalized nutrition via assessments and sustainable sourcing, countering market forces like supplement skepticism with science-backed, clean-label products amid wellness industry growth[3][5][6]. It influences India's startup ecosystem as a bootstrapped success in healthtech-adjacent e-commerce, promoting progressive nutrition formats that bridge traditional ingredients (e.g., amla, ashwagandha) with modern tech delivery, potentially inspiring scalable, expert-driven models in emerging markets[1][2].
Ace Blend's bootstrapped resilience positions it for expansion into retail partnerships or international markets, leveraging its proprietary blends and DTC momentum amid projected wellness sector growth[2][3]. Trends like AI-driven personalization, sustainable superfoods, and e-commerce penetration in India will shape its path, with potential unattributed VC fueling scale beyond 90K monthly visits[2][3]. Its influence may evolve from niche transparency leader to broader ecosystem player, empowering everyday health in a hype-fatigued market—echoing its founding mission to harness "smart nutrition’s infinite possibilities" for all[5].
