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§ Private Profile · 19 Rue Michel-le-Comte, PARIS, France 75003
SaaS platform for AI-driven digital experience optimization, A/B testing, and personalization for e-commerce and enterprise brands.
Based in Paris, France, ABTasty provides a SaaS platform for website A/B testing, feature management, and digital experience optimization. The company's artificial intelligence software enables corporate marketing and engineering teams to personalize web content, manage feature rollouts, and analyze visitor behavior. Operating on a B2B subscription model, the enterprise has scaled to approximately 300 employees and serves a global base of over 1,000 enterprise customers. ABTasty has secured $64 million in total funding from venture capital firms including Partech and Korelya Capital to support its service delivery to major consumer brands like L'Oréal, Sephora, and Disney. The organization recently expanded its technical capabilities through the acquisitions of search software provider Epoq in 2022 and predictive personalization platform Dotaki in 2023. The company was originally founded in 2009 by Alix de Sagazan and Rémi Aubert.
ABTasty has raised $63.8M across 4 funding rounds.
Key people at ABTasty.
AB Tasty's platform supports web experimentation and feature experimentation, alongside capabilities for personalization and rollouts, to help businesses optimize their digital experiences.
AB Tasty contributes to digital transformation by providing tools for customer experience enhancement, experimentation, and personalization, which are crucial for e-commerce and retail innovation.
AB Tasty maintains its main headquarters at 19 Rue Michel-le-Comte, Paris, France 75003.
AB Tasty's platform supports web experimentation and feature experimentation, alongside capabilities for personalization and rollouts, to help businesses optimize their digital experiences.
AB Tasty contributes to digital transformation by providing tools for customer experience enhancement, experimentation, and personalization, which are crucial for e-commerce and retail innovation.
AB Tasty maintains its main headquarters at 19 Rue Michel-le-Comte, Paris, France 75003.
ABTasty has raised $63.8M across 4 funding rounds. Most recently, it raised $40.0M AB Tasty - Series C in July 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2020 | $40M Series C | Credit Mutuel Innovation | 040 Capital, Cherry Ventures, DN Capital, Greenfield ONE, Partech Ventures, Nicolas Pinto, Pierre Valade, Korelya Capital, Omnes Capital, XAnge | Announced |
| May 1, 2017 | $17M Series B | Partech Ventures, Korelya Capital | 040 Capital, Cherry Ventures, DN Capital, Greenfield ONE, Nicolas Pinto, Pierre Valade, Omnes Capital, XAnge | Announced |
| Feb 29, 2016 | $5.4M Series A | Omnes Capital | Bpifrance, Kima Ventures, XAnge | Announced |
| Sep 26, 2014 | $1.4M Venture Round | — | Kima Ventures, XAnge | Announced |
Key people at ABTasty.
AB Tasty provides a digital experience optimization platform designed to assist businesses in enhancing their online presence and customer interactions. The company offers solutions for web experimentation, feature experimentation, personalization, and rollouts, catering to various digital strategies.
The platform's capabilities extend to supporting commerce-focused initiatives, enabling brands to refine their digital offerings. AB Tasty's product suite is built to facilitate A/B testing and other forms of experimentation, allowing clients to test and iterate on user experiences.
Through its technology, AB Tasty aims to contribute to customer experience improvements, digital transformation efforts, and innovation within the e-commerce and retail sectors. The company positions itself as a partner for organizations looking to optimize their digital journeys and adapt to evolving customer expectations.
AB Tasty operates within the software development industry, providing tools that help businesses make data-driven decisions about their digital assets. Its offerings are utilized by companies seeking to implement robust experimentation and personalization strategies.
The company is headquartered in Paris, France, at 19 Rue Michel-le-Comte, 75003. As a French Société par Actions simplifiée, AB Tasty focuses on delivering its digital optimization solutions to a global clientele.